_logo2.png){kind=logo}
* Corresponding Author
Pemilihan Virtual Hotel Operator: Metode Analytic Hierarchy Process (AHP) (Airbnb dan RedDoorz)
https://doi.org/10.22146/abis.v11i3.86441 Arsita Leni Sefindri(1*), Jogiyanto Hartono M(2)
(1) Universitas Gadjah Mada, Yogyakarta
(2) Departemen Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Gadjah Mada, Yogyakarta
(*) Corresponding Author
Abstract
Penelitian ini bertujuan untuk menguji metode Analytical Hierarchy Process (AHP) dalam menentukan kriteria utama dalam pemilihan virtual hotel operator pada pengguna Airbnb dan RedDoorz; dan menguji metode analytical hierarchy process dalam menentukan alternatif utama dalam pemilihan virtual hotel operator pada pengguna Airbnb dan RedDoorz. Hasil penelitian ini menunjukkan bahwa kriteria utama pemilihan virtual hotel operator dengan menggunakan metode Analytical Hierarchy Process (AHP) ialah kriteria price memiliki prioritas tertinggi dengan nilai bobot sebesar 0,246, diikuti dengan kriteria usability 0,244, kriteria trust 0,239, kriteria information quality 0,151 dan terakhir memiliki nilai bobot terendah ialah kriteria customer relationship sebesar 0,119. Alternatif Airbnb mendapatkan prioritas tertinggi yang dipilih pengguna virtual hotel operator dengan nilai bobot sebesar 0,638 dan RedDoorz mendapatkan perolehan nilai bobot sebesar 0,362.
Keywords
Full Text:
PDFReferences
Agung Santoso, R. R. (2016). Aplikasi Fuzzy Analitical Hierarchy Process untuk Menentukan Prioritas Pelanggan Berkunjung ke Galeri. Jurnal Gaussian, 293-248.
Alessio Ishizaka, A. Q. (2019). Do five-star hotel managers know their customers’ priorities? An AHP-Prioritised scorecard study. EuroMed Journal of Business, 137-167.
Amal Al Qubaisi Masood, B. J. (2016). An analytic hierarchy process for school quality and inspection. International Journal of Educational Management Emerald , 437 - 459.
Angga Setiyadi, R. D. (2018). Penerapan Metode AHP dalam Memilih Marketplace E-Commerce Berdasarkan Software Quality and Evaluation ISO/IEC untuk UMKM. Jurnal IKRA-ITH Informatika, ISSN 2580-4316.
Baki, R. (2020). Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS. International Journal of Contemporary Hospitality Management, 0959-6119.
Chun Meng Tang, M. H. (2015). How Do Students Select Social Networking Sites? An Analitic Hierarchy Process (AHP) Model. International Journal of Cyber Society and Education, 81-89.
Damjan Maletič, M. M.-N. (2014). An Application of Analytic Hierarchy Process (AHP) and Sensitivity Analysis for Maintenance Policy Selection. ResearchGate Journal Special Theme: Application of Quality Management, 177-189.
Davies, M. (2001). Adaptive AHP: a Review of Marketing Applications with Extensions. European Journal of Marketing Emerald, 872 - 894.
Edwin Gunawan, G. O. (2019). Analisa Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Menginap di Empat Virtual Hotel Operator di Surabaya. Journal of Indonesian Tourism, Hospitality and Recreation, 2654-4687.
Fernando Parulian Saputra, N. H. (2018). Penerapan Metode Fuzzy Analytical Hierarchy Process (F-AHP) Untuk Menentukan Besar Pinjaman Pada Koperasi. Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, 1761-1767.
Jiaqin Yang, H. L. (1997). An AHP Decision Model for Facility Location Selection. MCB University Press, 241–254.
Jozef Richard Raco, Y. R. (2018). Determinant factors influencing people to use motorcycle taxi online services using the Analytical Hierarchy Process. Universitas Katolik De La Salle Manado - Indonesia.
Kusumawati, F. (2020). Tren Virtual Hotel Operator (VHO) di Yogyakarta. Media Wisata, Volume 18, Nomor 1, EISSN 26858436.
Linda Boardman, L. P. (2008). Applying the analytic hierarchy process to the offshore outsourcing location decision. Emerald Supply Chain Management: An International Journal, 435 - 449.
Min, H. M. (1996). Competitive benchmarking of Korean luxury hotels using the analytic hierarchy process and competitive gap analysis. Emerald Journal of Services Marketing, 58 - 72.
Putri Taqwa Prasetyaningrum, A. S. (2019). Penerapan Analytical Hierarchy Process (AHP) untuk Mendukung Keputusan Pemilihan Desrinasi Tempat Wisata Daerah Istimewa Yogyakarta untuk Para Wisatawan Mancanegara Non Asia. Jurnal SIMETRIS, E-ISSN: 2549-3108.
Rachel Dyah Wiastuti, E. M. (2016). Virtual Hotel Operator; is it Disruption for Hotel Industry. Jurnal Hospitality dan Pariwisata, 201.
Saaty, T. L. (1990). How to Make a Decision: The Analytic Hierarchy Process. European Journal of Operational Research, 9-26.
Septiani, W. (2009). Pendekatan Kombinasi Metode AHP dan Metode Cut Off Point Ppada Tahap Analisis Keputusan Perancangan Sistem Informasi Penjualan PT.X. J@TI Undip, 195-204.
Serhat Aydin, C. K. (2011). A Modified Fuzzy Analytic Hierarchy Process Based Multicriteria Decision making Methodology for Assessing E-commerce Website Quality: A Case Study in Turkey. ResearchGate Journal Proceedings of the World Congress on Engineering, 978-988.
Shih-Shuo Yeh, A. K.-L.-C. (2017). Barriers to Implementing Green Management in the Hospitality Industry. Emerald Journal Advances in Hospitality and Leisure, 46-71.
Sumit Gupta, G. S. (2015). Analytic Hierarchy Process (AHP) Model for Evaluating Sustainable Manufacturing Practices in Indian Electrical Panel Industries. Elsavier, Procedia - Social and Behavioral Sciences, 208-216.
Syifa Nur Rakhmah, S. W. (2020). Penentuan Faktor Prioritas Pemilihan Online Travel Agency di Wilayah Bekasi Menggunakan Metode Analytical. Jurnal Media Informatika Budidarma, 825-833.
William Ho a, *. X. (2018). The state-of-the-art Integrations and Applications of The Analytic Hierarchy Process. European Journal of Operational Research, 267 (2), pp 399-414.
DOI: https://doi.org/10.22146/abis.v11i3.86441
Article Metrics
Abstract views : 442
| 
views : 206
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.
______________________________________________________________________________________________________
2302 - 1500