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* Corresponding Author
Pemilihan Virtual Hotel Operator: Metode Analytic Hierarchy Process (AHP) (Airbnb dan RedDoorz)
https://doi.org/10.22146/abis.v11i3.86441 Arsita Leni Sefindri(1*), Jogiyanto Hartono M(2)
(1) Universitas Gadjah Mada, Yogyakarta
(2) Departemen Akuntansi, Fakultas Ekonomika dan Bisnis, Universitas Gadjah Mada, Yogyakarta
(*) Corresponding Author
Abstract
Penelitian ini bertujuan untuk menguji metode Analytical Hierarchy Process (AHP) dalam menentukan kriteria utama dalam pemilihan virtual hotel operator pada pengguna Airbnb dan RedDoorz; dan menguji metode analytical hierarchy process dalam menentukan alternatif utama dalam pemilihan virtual hotel operator pada pengguna Airbnb dan RedDoorz. Hasil penelitian ini menunjukkan bahwa kriteria utama pemilihan virtual hotel operator dengan menggunakan metode Analytical Hierarchy Process (AHP) ialah kriteria price memiliki prioritas tertinggi dengan nilai bobot sebesar 0,246, diikuti dengan kriteria usability 0,244, kriteria trust 0,239, kriteria information quality 0,151 dan terakhir memiliki nilai bobot terendah ialah kriteria customer relationship sebesar 0,119. Alternatif Airbnb mendapatkan prioritas tertinggi yang dipilih pengguna virtual hotel operator dengan nilai bobot sebesar 0,638 dan RedDoorz mendapatkan perolehan nilai bobot sebesar 0,362.
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DOI: https://doi.org/10.22146/abis.v11i3.86441
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