Model literasi budaya masyarakat Tatar Karang di Kecamatan Cipatujah Kabupaten Tasikmalaya

https://doi.org/10.22146/bip.33315

Encang Saepudin(1*), Ninis Agustini Damayani(2), Agus Rusmana(3)

(1) Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Bandung
(2) Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Bandung
(3) Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Bandung
(*) Corresponding Author

Abstract


Introduction. Limited strategy in the development of culture, become one of the weakness of Sundanese culture in quality of cultural. Thus, it is necessary to have a proper strategy of cultural development. This strategy should be developed on the basis of equity. This study aims to create a literacy model as part of cultural preservation.

Data Collection Method. The study used descriptive method with a case study approach. The collecting data was conducted by using participatory observation, in-depth interviews. Our respondents were13 persons in total, consisting of managers of Saung Budaya Tatar Karang Cipatujah, community leaders, religious figures, and government representatives.  

Data Analysis. The data was analyzed using triangulation techniques through several stages; reduction, data display, and conclusion drawing/ verification.

Results and Discussions. The results showed that the cultural literacy model developed in Sindangkerta area were based on Culture Experience and Culture Knowledge with the principles of mutual care, mutual education, and mutual guidance. Literacy development through Culture Experience was implemented by performing artistic, cultural, and ritual performances, while developing literacy through Culture Knowledge was created by building community reading places.  

Conclusions. The results concluded that the cultural literacy model has been able to build public awareness in preserving Sundanese culture. Further studies are suggested to test the effectiveness of cultural literacy models based on community participation.


Keywords


Literacy Model; Cultural Literacy; Culture

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DOI: https://doi.org/10.22146/bip.33315

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