Eksplorasi ancaman peringatan kesehatan bergambar pada kemasan rokok


Fahmi Baiquni(1*), Fatwa Sari Tetra Dewi(2), Rendra Widyatama(3)

(1) Departemen Perilaku Kesehatan, Lingkungan dan Kedokteran Sosial, Fakultas Kedokteran, Universitas Gadjah Mada
(2) Departemen Perilaku Kesehatan, Lingkungan dan Kedokteran Sosial, Fakultas Kedokteran, Universitas Gadjah Mada
(3) Program Studi Ilmu Komunikasi, Fakultas Sastra, Budaya dan Komunikasi, Universitas Achmad Dahlan
(*) Corresponding Author


Exploration of pictorial health warnings in cigarette packages


This study conducted to examine effectiveness of pictorial health warnings in cigarette packages to reduce smoking intention.


A population-based, qualitative study, were used in this study. 20 partisipants were observed and indept-interviewed.


Threats after seeing a picture warnings on cigarette packs is the perception of the dangers of images and feelings of fear, disgust, pity, worry, mediocre. Efficacy after seeing a picture warnings on cigarette packs is the belief of the image and the impact on individuals after viewing images.


Threat of pictorial warnings are not only affected by the warning image itself but also the experience of the viewer and aspects of the warning image such as color, clarity of image, and message content.


pictorial warning; extended parrallel process model; smoking warning


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DOI: https://doi.org/10.22146/bkm.11617

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