Intensi remaja pergi ke kafe susu di Sleman DIY

https://doi.org/10.22146/bkm.7960

Hilma Farhani(1*), Susetyowaty Susetyowaty(2), Atik Triratnawati(3)

(1) Departemen Perilaku Kesehatan, Lingkungan dan Kedokteran Sosial Fakultas Kedokteran Universitas Gadjah Mada
(2) Departemen Gizi Kesehatan Fakultas Kedokteran Universitas Gadjah Mada
(3) Departemen Antropologi Fakultas Ilmu Budaya Universitas Gadjah Mada
(*) Corresponding Author

Abstract


Intention of teenager in consuming milk at milk cafe of Sleman  Yogyakarta

Purpose

This study aimed to explore the intentions of adolescents who come into the cafe milk in Sleman.

Methods

This study used a qualitative method with an exploratory and phenomenological design, with purposive sampling by considering the prescribed criteria. Informants of this study were thirteen informants. They consisted of nine adolescents, one manager of the cafe, two employees cafe and one academic nutritionist. Data collection was done from March-May 2015 by observation and interviews.

Results

Results showed that intention of adolescents who come to the cafe were for refreshments, using the facilities such as wifi (coursework), and for an organization's activities (meetings). Adolescent attitudes were positive and support the cafe milk and milk consumption behavior. Subjective norms included among others that adolescents wanted to socialize, to be recognized, to share information and build closer relationships with their friends.

Conclusion

The health aspect is not the main intention of adolescents to come to the cafe milk. Adolescents come to the cafe milk with different intentions. Adolescents consume the milk in milk cafe because it has many benefits. However, the health benefits were only the last intention. The consumer intention was influenced by the positive attitudes of adolescents towards the cafe milk which includes media promotion of health and the subjective norm of adolescents toward the consumption of milk in the milk cafe.


Keywords


intention; adolescents; milk consumption; milk cafe



References

  1. Hangguman, W., Finlandia Peminum Susu Paling Tinggi di Dunia. 2014. Hal. 1–2. Available at: http: //www.jitunews.com [Accessed July 5, 2014]
  2. Roth RA. Nutrition & diet therapy. Cengage Learning; 2013 Feb 28.
  3. Ariani M. Konsumsi Pangan Masyarakat Indonesia Analisis Data SUSENAS 1999-2005. Gizi Indonesia. 2007;30(1). Available at: ejournal.persagi.org [Accessed September 14, 2015]
  4. Kementrian Pertanian. Statistik Konsumsi Pangan Tahun 2012. Jakarta: Pusat Data dan Sistem Informasi Pertanian. 2012.
  5. DIY, P., Tingkat Konsumsi Susu Harus digalakkan Lagi. 2014. Hal. 2–3. Available at: http://portal.jogjaprov.go.id/. [Accessed August 20, 2014]
  6. Fishbein M, Ajzen I. Belief, attitude, intention and behavior: An introduction to theory and research. 1975.
  7. Triastity, R. & Saputro, S.D.,. Pengaruh Sikap dan Norma Subyektif terhadap Niat Beli Mahasiswa sebagai Konsumen Potesial Produk Pasta Gigi Pepsodent. GEMA, 2013. Hal.1210–1213. Available at: download.portalgaruda.org. [Accessed September 13, 2015]
  8. Utarini, A.,. Modul Mata Kuliah: Metode Penelitian Kualitatif, Yogyakarta: Fakultas Kedokteran Universitas Gadjah Mada. 2012.
  9. Soetardjo S, Soekatri M, Almatsier S. Gizi seimbang dalam daur kehidupan. PT. Gramedia Pustaka Utama, Jakarta. 2011.
  10. Syafiq A. Fikawati S. Pola konsumsi kalsium remaja di Kota Bogor tahun 2003. Media Gizi dan Keluarga. 2004.
  11. Anggraini, Y.D.,. Konsumsi Susu dan Faktor-faktor yang Mempengaruhinya Pada Balita Di Wilayah Kelurahan Pekayon Kecamatan Pasar Rebo Jakarta Timur Tahun 2012. FKM UI. 2012.Available at: http://lib.ui.ac.id/. [Accessed August 24, 2014]
  12. Jackson B, Cooper ML, Mintz L, Albino A. Motivations to eat: Scale development and validation. Journal of Research in Personality. 2003 Aug 1;37(4):297-318.
  13. Mufidah NL. Pola konsumsi masyarakat perkotaan: studi deskriptif pemanfaatan foodcourt oleh keluarga. Jurnal Biokultur. 2012;2:157-78.
  14. Anderson EN. Everyone eats: understanding food and culture. NYU Press; 2014 Feb 7.
  15. Sutisna O. Perilaku Konsumen dan Komunikasi Pemasaran, cetakan I Penerbit PT. Remaja Rosdakarya, Bandung. 2001.
  16. Dunn KI, Mohr P, Wilson CJ, Wittert GA. Determinants of fast-food consumption. An application of the theory of planned behaviour. Appetite. 2011 Oct 1;57(2):349-57.
  17. Matsaini. Analisis Perilaku Konsumen. Tesis, Madura: Universitas Trunojoyo Madura. 2012. [Accessed October 19, 2015]
  18. Arief E, Aminuddin S, Djunaedi D. Konsumsi Fast Food Remaja di Restoran Fast Food, Makassar Town Squere. Media Gizi Masyarakat Indonesia. 2011;1(1):41-5.
  19. Triastity R, Sumarno DS. Pengaruh Sikap dan Norma Subjektif terhadap Niat Beli Mahasiswa sebagai Konsumen Potesial Produk Pasta Gigi Pepsodent. Majalah Ilmiah Gema. 2013;25(46).
  20. Stok FM, de Vet E, de Wit JB, Luszczynska A, Safron M, de Ridder DT. The proof is in the eating: subjective peer norms are associated with adolescents’ eating behaviour. Public health nutrition. 2015 Apr;18(6):1044-51.
  21. Keleher H, Murphy B, MacDougall C, editors. Understanding health promotion. Oxford University Press; 2007.
  22. Dignan MB, Carr PA. Program planning for health education and promotion. Lea & Febiger; 1992.
  23. Maulana, H.D., 2009. Promosi Kesehatan (Edisi 1), Jakarta: Buku Kedokteran EGC. Available at: http://books.google.co.id/books. [Accessed October 3, 2015]
  24. Bartholomew, LK., Parcel, GS., Kok, G., Gottlieb, NH. 2006. Planning Health Promotion Programs. USA: Jossey-Bass.



DOI: https://doi.org/10.22146/bkm.7960

Article Metrics

Abstract views : 1583 | views : 1861

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2017 Berita Kedokteran Masyarakat

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Berita Kedokteran Masyarakat ISSN 0215-1936 (PRINT), ISSN: 2614-8412 (ONLINE).

Indexed by:

 

Web Analytics Visitor Counter