Shetty, Ankitha, Department of Commerce, Manipal Academy of Higher Education, India
Vol 23, No 2 (2021): May-August - Articles
The Influence of Cause-Related Marketing on Millennials’ Purchase Intentions: Evidence of CSR from an Emerging Economy AbstractPDF
Gadjah Mada International Journal of Business Master in Management | Faculty of Economics Business | Universitas Gadjah Mada Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035
