Author Details
Dharmmesta, Basu Swastha, Universitas Gadjah Mada, Indonesia
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Vol 25, No 3 (2023): September-December - Articles
The Effect of Push, Pull, and Mooring Factors on Customers’ Switching Intention to Green Cosmetics
Abstract PDF -
Vol 26, No 3 (2024): September-Desember - Articles
Factors Causing Panic Purchasing Behavior in the COVID-19 Pandemic and Customer Satisfaction With Government Intervention as Moderating Variable
Abstract PDF