Ardianto, Eka, Prasetiya Mulya Graduate School of Management, Jakarta, Indonesia

• Vol 5, No 2 (2003): May-August - Articles
  The Consumption Paradigm in Marketing
  Abstract  PDF
• Vol 9, No 3 (2007): September - December - Articles
  Imaginative Experience: A Narrative-Dialogic Ethnography of the Community Who Adores Its Idol
  Abstract  PDF