Dewi, Ike Janita, Universitas Sanata Dharma, Yogyakarta, Indonesia
Vol 22, No 2 (2020): May-August - Articles
Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution AbstractPDF
Gadjah Mada International Journal of Business Master in Management | Faculty of Economics Business | Universitas Gadjah Mada Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035
