Environmental Psychology Approach: Understanding Tourist’s Intention to Reducing Food Waste in Badung Regency, Bali, Indonesia

https://doi.org/10.22146/gamajts.v2i2.56853

Indah Andesta(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


Bali is one of the destinations with the highest tourist visiting in Indonesia. One concern is food waste produced by tourists during the holiday. Most of the food waste comes from consumers level. Thus, needed to understand what factors influence of tourist’s intention to reduce food waste during the holiday. This study aims to understand tourist behavioural intention of reducing food waste during the holiday. The conceptual model was built based on the new environmental paradigm scale and environmental psychology approach. There are six hypotheses designed through environmental attitude, feeling personal responsibility, knowledge and intention to reduce food waste during vocation. Correlation and multiple regression were chosen to analyse the data. Environmental attitude did not have a direct association of tourist’s intention to reduce food waste (p-value=.23). Meanwhile, feeling personal responsibility and knowledge to reduce food waste has a significant relationship with the outcome (p-value=.001). In the environmental attitude, both local and foreign tourists are not profoundly correlated with the understanding of tourist’s intention to reduce food waste during the holiday. Overall, the study concludes that tourists can figure out the intention of reducing food waste, even though they do not concern about general environmental attitude.

Keywords


Environmental Psychology Approach, Tourist’s Intention, Reducing Food Waste, Bali

Full Text:

PDF


References

Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control (pp. 11-39). Berlin: Springer.

Ajzen, I. (2005). Attitudes, personality, and behavior. United Kingdom: McGraw-Hill Education.

Aktas, E., Sahin, H., Topaloglu, Z., Oledinma, A., Huda, A. K. S., Irani, Z., ... & Kamrava, M. (2018). A consumer behavioural approach to food waste. Journal of Enterprise Information Management, 31(5), 658-673.

Arbuthnot, J. (1977). The roles of attitudinal and personality variables in the prediction of environmental behavior and knowledge. Environment and behavior, 9(2), 217-232.

Badung Produksi 286 Ton Sampah Per Hari, 40% dari Sektor Pariwisata | Beritabali.com. (2018). Retrieved from https://www.beritabali.com/ read/2018/11/23/201811230007/BadungProduksi-286-Ton-Sampah-Per-Hari-40-dariSektor-Pariwisata.html

Becken, S. (2007). Tourists’ perception of international air travel’s impact on the global climate and potential climate change policies. Journal of sustainable tourism, 15(4), 351-368.

Barr, S. (2003). Strategies for sustainability: citizens and responsible environmental behaviour. Area, 35(3), 227-240.

Bonnes, M. (2017). Psychological theories for environmental issues. Routledge.

Buta, N., Holland, S. M., & Kaplanidou, K. (2014). Local

communities and protected areas: The mediating role of place attachment for pro-environmental civic engagement. Journal of Outdoor Recreation and Tourism, 5, 1-10.

Central Bureau of Statistics of Badung Regency (2010). Badung in figure 2010. Retrieved from http://datin.menlh.go.id/assets/berkas/DDAKabupaten_kota/Kab-Badung-2010.pdf

Central Bureau of Badung Regency (2019). Kunjungan Wisatawan di Bali pada 2015 sampai 2017.

Central Bureau of Statistics of Badung Regency (2019). Perkembangan Pariwisata Provinsi Bali April 2019.

Chawla, L. (1999). Life paths into effective environmental action. The Journal of Environmental Education, 31(1), 15-26.

Cohen, J. (1988). Statistical power analysis for the behaviors science (2nd). New Jersey: Laurence Erlbaum Associates, Publishers, Hillsdale.

Cottrell, S. P. (2003). Influence of sociodemographic and environmental attitudes on general responsible environmental behavior among recreational boaters. Environment and behavior, 35(3), 347375.

Erkmen, E., & Hancer, M. (2018). Creating value for restaurant customer: The role of other customers in dining experience. In Tourist Behavior (pp. 157-171). Springer, Cham.

De Groot, J. I., & Steg, L. (2009). Morality and prosocial behavior: The role of awareness, responsibility, and norms in the norm activation model. The Journal of social psychology, 149(4), 425-449.

Dunlap, R. E., & Van Liere, K. D. (1978). The “new environmental paradigm”. The journal of environmental education, 9(4), 10-19.

Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). New trends in measuring environmental attitudes: measuring endorsement of the new ecological paradigm: a revised NEP scale. Journal of social issues, 56(3), 425-442

Dunlap, R. E., & Jones, R. E. (2003). Environmental attitudes and values. Encyclopaedia of psychological assessment, 1, 364-369. Field, A. (2013). Discovering statistics using IBM SPSS statistics. United Kingdom: SAGE Publications.

Fishbein, M., Jaccard, J., Davidson, A. R., Ajzen, I., & Loken, B. (1980). Predicting and understanding family planning behaviors. In Understanding attitudes and predicting social behavior.

Prentice Hall. Ficko, A., & Bončina, A. (2019). Public attitudes toward environmental protection in the most developed countries: The Environmental Concern Kuznets Curve theory. Journal of environmental management, 231, 968-981.

Fixing food: towards a more sustainable food system. (2016). Retrieved from http://foodsustainability. eiu.com/wp-content/uploads/sites/34/2016/11/ Barilla-Fixing-Food.pdf

Ghozali, I. (2009). Ekonometrika Teori, Konsep dan Aplikasi dengan SPSS 17. Semarang: Badan Penerbit Universitas Diponegoro.

Graham-Rowe, E., Jessop, D. C., & Sparks, P. (2014). Identifying motivations and barriers to minimising household food waste. Resources, conservation and recycling, 84, 15-23.

Gifford, R., & Sussman, R. (2012). Environmental attitudes. The Oxford handbook of environmental and conservation psychology, 65-80.

Gifford, R., & Nilsson, A. (2014). Personal and social factors that influence pro‐environmental concern and behaviour: A review. International Journal of Psychology, 49(3), 141-157.

Go for Zero Food Waste Lifestyle | ecoBali Recycling. (2018). Retrieved from http://eco-bali.com/gozero-food-waste-lifestyle/

Granzin, K. L., & Olsen, J. E. (1991). Characterizing participants in activities protecting the environment: A focus on donating, recycling, and conservation behaviors. Journal of Public Policy & Marketing, 10(2), 1-27.

Ha, J., & Jang, S. S. (2010). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 2-13.

Han, H., Hsu, L. T. J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmentally friendly activities. Tourism management, 31(3), 325-334.

Han, Heesup, Jinsoo Hwang, and Myong Jae Lee. “The value–belief–emotion–norm model: Investigating customers’ eco-friendly behavior.” Journal of Travel & Tourism Marketing34.5 (2017): 590607.

Harland, P., Staats, H., & Wilke, H. A. (2007). Situational and personality factors as direct or personal norm mediated predictors of proenvironmental behavior: Questions derived from norm-activation theory. Basic and applied social psychology, 29(4), 323-334.

Heberlein, T. A., & Black, J. S. (1976). Attitudinal specificity and the prediction of behavior in a field setting. Journal of Personality and Social Psychology, 33(4), 474.

Hines, J. M. (1984). Analysis and synthesis of research on responsible environmental behavior. USA: Southern Illinois Univ.

Juvan, E., & Dolnicar, S. (2017). Drivers of proenvironmental tourist behaviours are not universal. Journal of Cleaner Production, 166, 879-890.

Kaiser, F. G., Wölfing, S., & Fuhrer, U. (1999). Environmental attitude and ecological behaviour. Journal of environmental psychology, 19(1), 1-19.

Kellert, S. R. (1985). Attitudes toward animals: Agerelated development among children. In Advances in Animal Welfare Science 1984 (pp. 43-60). Springer, Dordrecht.

Keisha (2019). Bali Buda, zero waste: Interview

Kiatkawsin, K., & Han, H. (2017). Young travelers’ intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory. Tourism Management, 59, 76-88.

Kivela, J., Inbakaran, R., & Reece, J. (2000). Consumer research in the restaurant environment. Part 3: analysis, findings and conclusions. International Journal of Contemporary Hospitality Management, 12(1), 13-30.

Kollmuss, A., & Agyeman, J. (2002). Mind the gap: why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental education research, 8(3), 239-260.

Koivupuro, H. K., Hartikainen, H., Silvennoinen, K., Katajajuuri, J. M., Heikintalo, N., Reinikainen, A., & Jalkanen, L. (2012). Influence of sociodemographical, behavioural and attitudinal factors on the amount of avoidable food waste generated in Finnish households. International journal of consumer studies, 36(2), 183-191.

Lee, J. S. H., & Oh, C. O. (2018). The Causal Effects of Place Attachment and Tourism Development on Coastal Residents’ Environmentally Responsible Behavior. Coastal management, 46(3), 176-190.

Lee, T. H. (2013). Environmentally responsible behavior of nature-based tourists: related concepts, measurement, and research. Journal of Tourism&Hospitality, 2(2), 1-2.

Lind, H. B., Nordfjærn, T., Jørgensen, S. H., & Rundmo, T. (2015). The value-belief-norm theory, personal norms and sustainable travel mode choice in urban areas. Journal of Environmental Psychology, 44, 119-125.

Lindenberg, S., & Steg, L. (2007). Normative, gain and hedonic goal frames guiding environmental behavior. Journal of Social issues, 63(1), 117137.

Maloney, M. P., Ward, M. P., & Braucht, G. N. (1975). A revised scale for the measurement of ecological attitudes and knowledge. American psychologist, 30(7), 787.

McKercher, B., Prideaux, B., Cheung, C., & Law, R. (2010). Achieving voluntary reductions in the carbon footprint of tourism and climate change. Journal of sustainable tourism, 18(3), 297-317.

Miller, D., Merrilees, B., & Coghlan, A. (2015). Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours. Journal of Sustainable Tourism, 23(1), 26-46.

Namkung, Y., & Jang, S. (2007). Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research, 31(3), 387-409.

Othman, J. (2011). Scenic beauty preferences of Cameron Highlands Malaysia: Local versus foreign tourists. International Journal of Business and Social Science, 2(6), 248-253.

Pienaar, E. F., Lew, D. K., & Wallmo, K. (2013). Are environmental attitudes influenced by survey context? An investigation of the context dependency of the New Ecological Paradigm (NEP) Scale. Social science research, 42(6), 1542-1554.

Polonsky, M. J., Vocino, A., Grau, S. L., Garma, R., & Ferdous, A. S. (2012). The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers. Journal of Marketing Management, 28(3-4), 238-263.

Raajpoot, N. A. (2002). TANGSERV: A multiple item scale for measuring tangible quality in foodservice industry. Journal of Foodservice Business Research, 5(2), 109-127.

Russell, S. V., Young, C. W., Unsworth, K. L., & Robinson, C. (2017). Bringing habits and emotions into food waste behaviour. Resources, Conservation and Recycling, 125, 107-114.

Slavoljub, J., Zivkovic, L., Sladjana, A., Dragica, G., & Zorica, P. S. (2015). To the environmental responsibility among students through developing their environmental values. Procedia-Social and Behavioral Sciences, 171, 317-322.

Sulek, J. M., & Hensley, R. L. (2004). The relative importance of food, atmosphere, and fairness of

wait: The case of a full-service restaurant. Cornell Hotel and Restaurant Administration Quarterly, 45(3), 235-247.

Susskind, A. M., & Chan, E. K. (2000). How Restaurant Features Affect Check Aberages: A Study of the Toronto Retaurant Market. Cornell Hotel and Restaurant Administration Quarterly, 41(6), 56-63.

Stancu, V., Haugaard, P., & Lähteenmäki, L. (2016). Determinants of consumer food waste behaviour: Two routes to food waste. Appetite, 96, 7-17. Stern,

P. C., Dietz, T., & Guagnano, G. A. (1995). The new ecological paradigm in social-psychological context. Environment and behavior, 27(6), 723743.

Stern, P. C. (2000). New environmental theories: toward a coherent theory of environmentally significant behavior. Journal of social issues, 56(3), 407424.

Taufique, K.R., Siwar, C., Chamhuri, N., Sarah, F.A. (2016). Integrating General Environmental Knowledge and Eco-Label Knowledge in Understanding Ecologically 66 Conscious Consumer Behavior. Procedia Economics and Finance 37, 2016: 39 – 45.

Van Liere, K. D., & Dunlap, R. E. (1977). Moral Norms and Environmental Behavior: An Application of Schwartz’s Norm‐Activation Model to Yard Burning 1. Journal of Applied Social Psychology, 8(2), 174-188.

Van Riper, C. J., & Kyle, G. T. (2014). Understanding the internal processes of behavioral engagement in a national park: A latent variable path analysis of the value-belief-norm theory. Journal of Environmental Psychology, 38, 288-297.

Visschers, V. H., Wickli, N., & Siegrist, M. (2016). Sorting out food waste behaviour: A survey on the motivators and barriers of self-reported amounts of food waste in households. Journal of Environmental Psychology, 45, 66-78.

Wang, P., Liu, Q., & Qi, Y. (2014). Factors influencing sustainable consumption behaviors: a survey of the rural residents in China. Journal of Cleaner Production, 63, 152-165.



DOI: https://doi.org/10.22146/gamajts.v2i2.56853

Article Metrics

Abstract views : 2418 | views : 1964

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Gadjah Mada Journal of Tourism Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web Analytics View My Stats

Print ISSN: 2621-9522 | Online ISSN: 2621-9948
Copyright © 2024 Gadjah Mada Journal of Tourism Studies, Office of Journal & Publishing, Faculty of Cultural Sciences, Universitas Gadjah Mada