Determination of Temporal Association Rules Pattern Using Apriori Algorithm

Abstract

A supermarket must have  good business plan in order to meet customer desires. One way that can be done to meet customer desires is to find out the pattern of shopping purchases resulting from processing sales transaction data. Data processing produces information related to the function of the association between items of goods temporarily. Association rules  functions in data mining.

Association rule is one of the data mining techniques used to find patterns in combination of transaction data. Apriori algorithm can be used to find association rules. Apriori algorithm is used to find frequent itemset candidates who meet the support count. Frequent itemset that meets the support count is then processed using the temporal association rules method. The function of temporal association rules is as a time limitation in displaying the results of frequent itemsets and association rules. This study aims to produce rules from transaction data, apriori algorithm is used to form temporal association rules. The final results of this research are strong rules, they are rules that always appear in 3 years at certain time intervals with limitation on support and confidence, so that the rules can be used for business plan layout recommendations in Maharani Supermarket Demak.