* Corresponding Author
Spatial Analysis of Startup User Locations and Its Accuracy Values Using Spatial Data Modeling, Palembang City, Indonesia
https://doi.org/10.22146/ijg.70537 Monanisa Monanisa(1), Kiki Aryaningrum(2), Andri Kurniawan(3), Agus Joko Pitoyo(4), Sukmaniar Sukmaniar(5*), Wahyu Saputra(6)
(1) Universitas PGRI Palembang, Indonesia
(2) Universitas PGRI Palembang, Indonesia
(3) Universitas Gadjah Mada, Indonesia
(4) Universitas Gadjah Mada, Indonesia
(5) Universitas PGRI Palembang, Indonesia
(6) Universitas PGRI Palembang, Indonesia
(*) Corresponding Author
Abstract
Increasingly thriving businesses that utilize existing startups are a form of disruptive innovation. Today, these startup users can multiply the number of their customers online to include a broader population in downtown areas. This research aimed to analyze the locations of startup users in Palembang City, Indonesia, spatially using the Accuracy Values of Spatial Data Modeling. Frequency, a descriptive quantitative approach, and spatial data modeling analysis were the two methods applied to 364 sampling points distributed in Palembang City. The results indicated that single women with an average of high school or equivalent education dominated the demographics of the startup users. Also, on average, the startup users were 20–29 years of age. The spatial analysis revealed that their business locations formed a dispersed pattern, with an even density in the downtown area. Based on the sensitivity and specificity values on the ROC curve (receiver operating characteristic) and the accuracy level obtained from AUC (area under the ROC curve), the Spatial Data Modeling (SDM) of the density distribution showed very high-accuracy results, 98.8%.
Keywords
Full Text:
PDFReferences
Adomavicius, G., Bockstedt, J. C., Gupta, A., & Kauffman, R. J. (2008). Making sense of technology trends in the information technology landscape: A design science approach. MIS Quarterly: Management Information Systems, 32(4), 779–809. https://doi.org/10.2307/25148872
Ahlstrom, D. (2015). Innovation and Growth: How Business Contributes to Society. In SSRN (Vol. 24, Issue 3). https://doi.org/10.2139/ssrn.2643390
Ali, O., Ally, M., Clutterbuck, & Dwivedi, Y. (2020). The state of play of blockchain technology in the financial services sector: A systematic literature review. International Journal of Information Management, 54(August 2019), 102199. https://doi.org/10.1016/j.ijinfomgt.2020.102199
Baek, C. H., Kim, S., Lim, S. U., & Xiong, J. (2021). Quality evaluation model of artificial intelligence service for startups. International Journal of Entrepreneurial Behavior & Research. https://doi.org/10.1108/IJEBR-03-2021-0223
Baldwin, C., & von Hippel, E. (2011). Modeling a paradigm shift: From producer innovation to user and open collaborative innovation. Organization Science, 22(6), 1399–1417. https://doi.org/10.1287/orsc.1100.0618
BPS. (2017). Keadaan Angkatan Kerja di Provinsi Sumatera Selatan Agustus 2017.
BPS. (2018). Keadaan Angkatan Kerja di Provinsi Sumatera Selatan Agustus 2018.
BPS. (2019). Keadaan Angkatan Kerja di Provinsi Sumatera Selatan Agustus 2019.
BPS. (2020). Keadaan Angkatan Kerja di Provinsi Sumatera Selatan Agustus 2020.
BPS. (2021). Keadaan Angkatan Kerja di Provinsi Sumatera Selatan Agustus 2021.
Christensen, C. M., & Bower, J. L. (1996). Customer Power, Strategic Investment, and the Failure of Leading Firms. Strategic Management Journal, 17(3), 197–218. https://www.jstor.org/stable/2486845
Clarysse, B., Wright, M., Bruneel, J., & Mahajan, A. (2014). Creating value in ecosystems: Crossing the chasm between knowledge and business ecosystems. Research Policy, 43(7), 1164–1176. https://doi.org/10.1016/j.respol.2014.04.014
Coviello, N., Kano, L., & Liesch, P. W. (2017). Adapting the Uppsala model to a modern world: Macro-context and microfoundations. Journal of International Business Studies, 48(9), 1151–1164. https://doi.org/10.1057/s41267-017-0120-x
Davila, A., Foster, G., & Gupta, M. (2003). Venture capital financing and the growth of startup firms. Journal of Business Venturing, 18(6), 689–708. https://doi.org/10.1016/S0883-9026(02)00127-1
Dessyana, A., & Dwi Riyanti, B. P. (2017). The Influence of Innovation and Entrepreneurial Self-Efficacy to Digital Startup Success. International Research Journal of Business Studies, 10(1), 57–68. https://doi.org/10.21632/irjbs.10.1.57-68
Eaton, B., Sørensen, S. E.-C. and C., & Yoo, Y. (2015). DISTRIBUTED TUNING OF BOUNDARY RESOURCES: THE CASE OF APPLE’S IOS SERVICE SYSTEM. MIS Quarterly, 39(1), 217–243.
Eisenmann, T. R. (2006). Internet companies’ growth strategies: Determinants of investment intensity and long-term performance. Strategic Management Journal, 27(12), 1183–1204. https://doi.org/10.1002/smj.567
Eisenmann, T. R., Parker, G., & Van Alstyne, M. (2009). Opening platforms: How, when and why? In: Platforms, Markets and Innovation. Platforms, Markets and Innovation, 131–162.
Faizal, M. (2021). Perancangan Simple Design System Canvas Sebagai Pedoman Antarmuka Pengguna Start Up di Indonesia. Serat Rupa Journal of Design, 5(1), 108–121. https://doi.org/10.28932/srjd.v5i1.2100
Feder, C. (2018). The effects of disruptive innovations on productivity. Technological Forecasting and Social Change, 126(November 2016), 186–193. https://doi.org/10.1016/j.techfore.2017.05.009
Florida, R. (2005). Cities and the Creative Class. Routledge.
Frizzo-Barker, J., Chow-White, P. A., Adams, P. R., Mentanko, J., Ha, D., & Green, S. (2020). Blockchain as a disruptive technology for business: A systematic review. International Journal of Information Management, 51(November 2019), 102029. https://doi.org/10.1016/j.ijinfomgt.2019.10.014
Goldenberg, J., Han, S., Lehmann, D. R., & Hong, J. W. (2009). The role of hubs in the adoption process. Journal of Marketing, 73(2), 1–13. https://doi.org/10.1509/jmkg.73.2.1
Goldenberg, J., Libai, B., Moldovan, S., & Muller, E. (2007). The NPV of bad news. International Journal of Research in Marketing, 24, 186–200. https://doi.org/10.1016/j.ijresmar.2007.02.003
Guo, J., Pan, J., Guo, J., Gu, F., & Kuusisto, J. (2018). Measurement framework for assessing disruptive innovations. Technological Forecasting and Social Change, 139(April 2018), 250–265. https://doi.org/10.1016/j.techfore.2018.10.015
Hagiu, A., & Wright, J. (2015). Multi-sided platforms. International Journal of Industrial Organization, 43, 162–174. https://doi.org/10.1016/j.ijindorg.2015.03.003
Hardman, S., Steinberger-Wilckens, R., & Van Der Horst, D. (2013). Disruptive innovations: The case for hydrogen fuel cells and battery electric vehicles. International Journal of Hydrogen Energy, 38(35), 15438–15451. https://doi.org/10.1016/j.ijhydene.2013.09.088
Hertina, D., Effendi, K. A., & Ichsani, S. (2021). Technological Education and Its Influence on Digital Economic Readiness during the COVID-19 Pandemic. Review of International Geographical Education, 11(1), 699–711. https://doi.org/10.48047/rigeo.11.1.56
Iansiti, M., & Levien, R. (2004). Keystones and dominators: framing operating and technology strategy in a business ecosystem. Harvard Business School, Working Paper, 3–61.
Luo, Y. (2021). New OLI advantages in digital globalization. International Business Review, 30(2), 101797. https://doi.org/10.1016/j.ibusrev.2021.101797
Lusch, R. F., & Nambisan, S. (2015). SERVICE INNOVATION: A SERVICE-DOMINANT LOGIC PERSPECTIVE1. MIS Quarterly, 39(1), 155–175.
Marwick, A. E. (2013). Status update: Celebrity, Publicity, and Branding in the Social Media Age. Yale University Press. https://doi.org/10.1177/0734371x14558066
McRobbie, A. (2002). Clubs To Companies: Notes on the Decline of Political Culture in Speeded Up Creative Worlds. Cultural Studies, 16(4), 516–531. https://doi.org/10.1080/09502380210139098
Milat, A. J., King, L., Bauman, A. E., & Redman, S. (2013). The concept of scalability: Increasing the scale and potential adoption of health promotion interventions into policy and practice. Health Promotion International, 28(3), 285–298. https://doi.org/10.1093/heapro/dar097
The Startup Factories, (2011). https://doi.org/10.1037/12899-003
Pandit, D., Joshi, M. P., Sahay, A., & Gupta, R. K. (2018). Disruptive innovation and dynamic capabilities in emerging economies: Evidence from the Indian automotive sector. Technological Forecasting and Social Change, 129(September 2017), 323–329. https://doi.org/10.1016/j.techfore.2017.09.035
Putri, M. K., Nuranisa, N., Mei, E. T. W., Giyarsih, S. R., Sukmaniar, S., & Saputra, W. (2021). The characteristics of ethnics people at the banks of musi river in palembang. IOP Conference Series: Earth and Environmental Science, 683(1). https://doi.org/10.1088/1755-1315/683/1/012121
Rand, W., & Rust, R. T. (2011). Agent-based modeling in marketing: Guidelines for rigor. International Journal of Research in Marketing, 28(3), 181–193. https://doi.org/10.1016/j.ijresmar.2011.04.002
Rand, W., Rust, R. T., & Kim, M. (2018). Complex Systems: Marketing’s New Frontier. AMS Review, 7, 111–127. https://link.springer.com/content/pdf/10.1007/s13162-018-0122-2.pdf
Sanjari Shahrezaei, M. A., Goharpey, F., & Khademzadeh Yeganeh, J. (2018). Effect of selective localization of cellulose nanowhiskers on viscoelastic phase separation. Polymer Engineering and Science, 58(6), 928–942. https://doi.org/10.1002/pen.24648
Santoso, A. S., & Wahyuni, S. (2018). Maximizing strategic alliances in the multi-sided platform firms. International Journal of Business, 23(1), 26–52. https://doi.org/10.31227/osf.io/eyskp
Saputra, W., Rum Giyarsih, S., & Joko Pitoyo, A. (2020). Online transportation workers in Palembang City: Context and characteristics. IOP Conference Series: Earth and Environmental Science, 451(1). https://doi.org/10.1088/1755-1315/451/1/012100
Serrano, E., & Iglesias, C. A. (2016). Validating viral marketing strategies in Twitter via agent-based social simulation. Expert Systems with Applications, 50, 140–150. https://doi.org/10.1016/j.eswa.2015.12.021
Singarimbun, M., & Efendi, S. (2006). Metode Penelitian Survai. In Lp3Es (pp. 1–336).
Sukmaniar, Joko Pitoyo, A., & Kurniawan, A. (2020). Urbanization philosophical perspective of slum settings in the City of Palembang. IOP Conference Series: Earth and Environmental Science, 451(1). https://doi.org/10.1088/1755-1315/451/1/012105
Sukmaniar, Kurniawan, A., & Pitoyo, A. J. (2020). Population characteristics and distribution patterns of slum areas in Palembang City: Getis ord gi∗ analysis. E3S Web of Conferences, 200. https://doi.org/10.1051/e3sconf/202020004005
Sukmaniar, Pitoyo, A. J., & Kurniawan, A. (2020). Vulnerability of economic resilience of slum settlements in the City of Palembang. IOP Conference Series: Earth and Environmental Science, 451(1). https://doi.org/10.1088/1755-1315/451/1/012106
Sukmaniar, S., Pitoyo, A. J., & Kurniawan, A. (2021). Deviant behaviour in the slum community of Palembang city. IOP Conference Series: Earth and Environmental Science, 683(1). https://doi.org/10.1088/1755-1315/683/1/012129
Thomond, P., & Lettice, F. (2002). Disruptive innovation explored. International Conference on Concurrent Engineering: Research and Applications, July. http://www.insightcentre.com/resources/DIExplored-CEConf2002final.pdf
Wan, F., Williamson, P. J., & Yin, E. (2015). Antecedents and implications of disruptive innovation: Evidence from China. Technovation, 39–40(1), 94–104. https://doi.org/10.1016/j.technovation.2014.05.012
Wang, J., Guo, B., Wang, X., & Lou, S. (2020). Closed or open platform? the nature of platform and a qualitative comparative analysis of the performance effect of platform openness. Electronic Commerce Research and Applications, 44(July 2019), 101007. https://doi.org/10.1016/j.elerap.2020.101007
Zielske, M., & Held, T. (2021). Application of agile methods in traditional logistics companies and logistics startups: Results from a German Delphi Study. Journal of Systems and Software, 177, 110950. https://doi.org/10.1016/j.jss.2021.110950
DOI: https://doi.org/10.22146/ijg.70537
Article Metrics
Abstract views : 773
| 
views : 587
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Andri Kurniawan, Monanisa Monanisa, Kiki Aryaningrum, Agus Joko Pitoyo, Sukmaniar Sukmaniar, Wahyu Saputra
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Accredited Journal, Based on Decree of the Minister of Research, Technology and Higher Education, Republic of Indonesia Number 225/E/KPT/2022, Vol 54 No 1 the Year 2022 - Vol 58 No 2 the Year 2026 (accreditation certificate download)
ISSN 2354-9114 (online), ISSN 0024-9521 (print)