Strategy of Business Development Based on Potential Area of Livestock in Gianyar Regency

Abstract

The zoning area of livestock based on the diversity of local resources, have relationship and mutually support one others in order to strengthen the economic of rural communities. This study are held in order to provide guidance to develop the area of livestock commodities as prescribed by the Minister of Agriculture Number: 43/Kpts /PD/410/1/, 2015. This study is a survey research, conducted in cattle, pigs, and goats farming in Gianyar. Locations were selected by purposive sampling, and respondents (farmers) are selected by stratified random sampling. Expert respondents are determined by purposive sampling method. This study aims to identify the concept of regional development of livestock commodities in each district based on the potential area, and create strategies to develop livestock business in Gianyar. This study used quantitative and qualitative data, sourced from primary and secondary data. Data were collected by interview using a structured questionnaire, in-depth interviews, observation, study literature and document searches. Data were analyzed by LQ, IE, SWOT, and QSPM analysis. The results of this study are: 1) Pig farming are potential to develop in Payangan (LQ 4.78), Gianyar (LQ 1.41), Tampaksiring (LQ 1.29) and Ubud (LQ 1.09); 2) Cattle farm are potensial to develop in Tegallalang (LQ 6.25), Payangan (LQ 4.41), Tampaksiring (LQ 4.06), Ubud (LQ 2.46), and Blahbatuh (LQ 1.47); 3) Goat farming are potential to develop in Gianyar (LQ 2.46) and Sukawati (LQ 1.47); 4) There are six alternative strategies that can be applied in the development of farming business in Gianyar, namely: a) develop the farming based home industry, b) develop the farming based tourism, c) build a small scale of animal feed factory, d) create an effective and efficient feed formulation to develop productivity of livestock, e) intensify the planting of horticultural which their waste can be used as qualified animal feed, and f) create an agribusiness system based on potential area in order to develop the livestock business in Gianyar; and 5) The priority strategy recommended in this study is create an agribusiness system based on potential area in order to develop the livestock business in Gianyar.