Developing Strategy for Dairy Cattle Business in Boyolali Regency, Central Java, Indonesia



Sutrisno Hadi Purnomo(1*)

(1) Dept of Animal Science, Faculty of Agriculture, Universitas Sebelas Maret, Surakarta
(*) Corresponding Author

Abstract


This study was conducted to determine what factors are influential in the development of dairy cattle business and to formulate strategies that can be applied to the business in Boyolali. This research is using mixed methods qualitative and quantitative SWOT analysis. The sampling of the research was done by purposive sampling with 60 respondents dairy farmers and 10 respondents from relevant government agencies and the private sector. Analysis of the data used is Location Quotient (LQ), analysis of internal and external factors, and SWOT analysis of qualitative and quantitative. LQ analysis results showed four villages including the basic area of 13 villages in the district Mojosongo. SWOT analysis diagram showing the results of the analysis of the internal factors of 0.33 (x) and external factors of 0.49 (y). The appropriate strategy in the development of dairy farming are in quadrant I, so the focus of the strategy adopted is the strategy of Strength Opportunity (SO), using strength to obtain business opportunities and profits in dairy cattle. The strategy applied in these circumstances is to support aggressive growth policies (Growth Oriented Strategy). SWOT analysis showed that the strategy for developing the dairy cattle business is to optimize and develop the internal capability of farmers, utilizing the natural resources available to increase business scale dairy cattle, in cooperation with other agencies in the development of feed by utilizing the existing land and provide knowledge and technology to farmers to develop dairy cattle business.


Keywords


Strategy Development, Dairy Cattle Business, LQ Analysis, SWOT Analysis.

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