CROSSBRED OF AYAM KAMPUNG AS AN EFFORT TO MEET THE CONSUMERS NEED OF AYAM KAMPUNG IN THE FUTURE

Abstract

Ayam kampung (local chicken) was well known in Indonesia since many years ago and traditionally established mainly in rural areas. The present productivity is not sufiicient to meet the consumers need due to increase ofthe people welfare. Meanwhile, ayam kampung has special taste to the traditional recipies. An experiment was conducted to get the crossbred of chicken with similar appearance and performance with ayam kampung by crossing local cockerels (Pelung, Bangkok White Kedu and Sentul) with layer strain 1-l&N and broiler strain AKSAS. The
crossbreeds were tested to 80 consumers of ayam kampung to find out the preference of the exterior and carcass perfomtance of these crossbreeds. Data is shown descriptively. Results indicated that 82.25% consumers prefer the exterior performance of crossbred of Bangkok and Pelung with AKSAS and H&N than with White Kedu and Sentul. Meanwhile, the exterior performance of crossbred of local cockerels with AKSAS is extremely similar as ayam kampung, and also the
crossbred of Pelung and Bangkok with H&N; 54.75% of the consumers prefer white carcass and less fat of the carcass than yellowish or redish carcass. The meat tendemess of crossbred of local cockerels with AKSAS are closed to the tendemess ofayam kampung.