COMPETITIVENESS OF INDONESIAN POULTRY INDUSTRY IN THE GLOBAL MARKET

Abstract

In order to promote poultry export opportunity, a study on quality, efficiency and
marketing had been conducted in three provinces in Indonesia i.e. North Sumatera Riau and West Java from August to November I995. A survey to some poultry companies in these three provinces provided data to describe the situation. Results indicated that it was still difiicult to expect that these three provinces can compete with other poultry producing countries for Singapore market. Indonesian poultry industry concentrates more on domestic market as a result of low efficiency in
poultry management. For instance, in breeding there was still a high mortality in the growing phasing (3,19 %). Genetic potential of Indonesian chickens was far fiom optimum use, as can be seen from the retail weight was lower than in Malaysia and Singapore. Another constraints were related to the fact that not all factories‘ capacity was utilized. In order to support export campaign for poultry and its products, the following aspects need to be improved: (1) nutrition (feed
industry), (2) breed quality, (3) disease prevention (vaccine industry), (4) technologies (hatching, equipment, processing, marketing) and (5) management (human resources, credit, institutions). Improvements in efiiciency in all aspects of poultry industry are needed if export market will be developed.