Dharmmesta, Basu Swastha, Universitas Gadjah Mada

• Vol 17, No 1 (2002): January - Articles
  PENGARUH KETIDAKPUASAN KONSUMEN, KARAKTERISTIK KATEGORI PRODUK, DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEPUTUSAN PERPINDAHAN MEREK
  Abstract  PDF
• Vol 17, No 3 (2002): July - Articles
  PERILAKU BERALIH MEREK KONSUMEN DALAM PEMBELIAN PRODUK OTOMOTIF
  Abstract  PDF
• Vol 31, No 1 (2016): January - Articles
  EXTENDED THEORY OF PLANNED BEHAVIOR AS MODEL OF ANABOLIC ANDROGENIC STEROID USE BY INDONESIAN BODYBUILDERS
  Abstract  PDF