From Advocacy to Access: The Communication Strategies of SAPDA Yogyakarta in Promoting Inclusive Courts

https://doi.org/10.22146/jmki.116876

Harum Retnadi Galuh Sekartaji(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


This case study examines the advocacy communication practices of the disability organization Sentra Advokasi Perempuan Difabel dan Anak (SAPDA) in Yogyakarta, focusing on its efforts to promote inclusive courts in Indonesia. Drawing on Monica Cornejo’s Advocacy Communication Theory (ACT), this research explores how SAPDA utilizes strategic communication to advance the rights of people with disabilities within the judicial context. Using a constructivist paradigm and an interpretative case study method, the study analyzes the execution of SAPDA’s advocacy strategies in influencing institutional judicial values. SAPDA was selected for its unique success: since the enactment of Government Regulation No. 39 of 2020 it has supported 172 courts in becoming more inclusive, an achievement unmatched by other civil society organizations in Indonesia. The findings reveal that SAPDA’s success lies in its strategic transition from external pressure to trust-based, non-confrontational collaboration with judicial actors. This study identifies three key message types: normative, narrative, and practical, delivered through integrated formal and flexible communication channels. The research provides insights into how adaptive advocacy communication can transform rigid institutional values into inclusive policies within the justice system.


Keywords


Advocacy communication, advocacy communication theory, disability advocacy, inclusive court, SAPDA Yogyakarta

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References

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DOI: https://doi.org/10.22146/jmki.116876

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