Analisis Konten Media Sosial Arsip UGM di Masa Pandemi Covid-19: Peluang dan Tantangan

https://doi.org/10.22146/khazanah.61730

Thoriq Tri Prabowo(1*)

(1) Program Studi Ilmu Perpustakaan UIN Sunan Kalijaga Yogyakarta
(*) Corresponding Author

Abstract


The use of social media for public institutions during the covid-19 pandemic is a necessity. In its use, social media brings both opportunities and challenges at the same time. Monitoring and evaluation of the use of social media for institutions finds the right time to be implemented immediately. This study aims to describe the types of content uploaded on the social media of the archive of UGM during the covid-19 pandemic and to describe the opportunities and challenges of using social media during the covid-19 pandemic at the archive of UGM. This research is a combination of qualitative and literature research. Primary data was collected through observations on uploading the Archive of UGM Instagram account (@arsipugm). Data collection on uploads in the last three months (September-November 2020). The data were verified with secondary data obtained through documentation in scientific publications and information channels related to the Archive of UGM. Data analysis was conducted by reducing the findings from the observation and documentation process. Data were presented in the form of tables, figures and narration. The results of this study indicate that during the covid-19 pandemic there were only two types of uploads from @arsipugm. They are archival material and reports. The percentage of uploads with archived material was 89.29% and report-type uploads was 10.71%. The use of social media for the archive of UGM during the covid-19 pandemic finds its opportunities, includes: socialization of archival services during the covid-19 pandemic; cooperation between unit and parent institutional accounts; and creative media uploads. Meanwhile, at the same time it has some challenges, includes: unoptimal use of Instagram's features; lack of interaction between the admin and the audience; the variant and volume of uploaded material has not been maximized; and monotone time lines.


Keywords


Archive of UGM; covid-19; social media; university archive

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DOI: https://doi.org/10.22146/khazanah.61730

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