Prosodic Morphological Analysis on Blends Used as Brand of Snacks And Beverages

Ratna Setyowati(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author


This research focuses on the blends used in the brands of snacks and beverages which are found in supermarkets around Yogyakarta. More specifically, it attempts to identify and classify blend into four structural formations using prosodic morphology approach. The syllabic constituents of each source word and the number of syllables of the blends are also analyzed in this research. The findings of this research show that coining each beginning of two words is the structural formations of blends mostly used in the data collected (9 blends). It is followed by coining beginning and ending elements of word (7 blends), coining two words that have common sequence sounds (6 blends), and ended by coining two words that have multiple sounds (3 blends). The structural formations that are mostly relevant to the size of blends based on the number of syllables of the second source wordsis AD formation (83.33%). It shows that the structures of blends without overlapping on the source words are more relevant to the theory of size of the blends than the structures of blends with overlapping.


blends; prosodic morphological approach; structural formations; syllabic constituents; size of blends

Full Text:



Adams, Valerie. Complex words in English. Harlow: Longman, 2001. Print.

Bauer, Laurie. English word-formation. Cambridge: Cambridge University Press. 1983. Print

Beliaeva, Natalia. “Unpacking Contemporary English Blends: Morphological Structure, Meaning, Processing” (2014). Web. 16 Oct. 2014. .

Gries, Stefan T. "Some Characteristics of English Morphological Blends." Papers from the Regional Meeting. 38 (2002): 201. Print.

----. “Shouldn’t it be breakfunch? A quantitative analysis of blend structure in English.”Linguistics (2004). Web. 14 May 2014.

Gunelius, Susan. "How to Name a Product”. 10 Tips for Product Naming Success. (2011). Web. 10 Jan. 2015.

Hargraves, Orin. New Word. New York: Oxford University Press. 2004. Print.

Hornby, A.S. Oxford Advanced Learner’s Dictionary. Oxford: Oxford University Press. 2005. Print.

Lehrer, A. "Identifying and Interpreting Blends: an Experimental Approach." Cognitive Linguistics. 7.4 (1996): 359-390. Print.

----. “Blendalicious.” Lexical creativity, texts and contexts: The morphology/stylistic interface. Ed. J. Munad. Amsterdam & Philadelphia: Benjamins. 2007. Print.

Nurfatimah, Eva. English Word Blends (2010).Web. 9 Jun.2014.

Pound, Louise. Blends: Their relation to English word formation. Amsterdam: Swets & Zeitlinger. 1967. Print.

Placek, David. “A History of Blends in Brands, from Early Hominids to Exencial.” Lexicon Blog. (2012). Web. 4 Jun.2014.

Plag, Ingo.Word-formation in English. Cambridge: Cambridge University Press. 2002. PDF file.

Russell, Tony, Allen Brize, and Elizabeth Angeli. “MLA Formatting and Style Guide.” The Purdue OWL. Purdue U Writing Lab, 4 Apr. 2010. Web. 19 Dec.2014.


Article Metrics

Abstract views : 586 | views : 484


  • There are currently no refbacks.

Copyright (c) 2015 Ratna Setyowati

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Lexicon Office

English Department
Faculty of Cultural Sciences,
Universitas Gadjah Mada
Soegondo Building, 3rd Floor, Room 306
Yogyakarta, Indonesia 55281
Telephone: +62 274 513096

ISSN: 2746-2668 (Online)

Web Analytics View Stats

Creative Commons License
LEXICON is licensed under a Creative Commons Attribution 4.0 International License.

Lexicon is indexed in

About UsSubmissionIssuePoliciesReview