Motivational Factors of the Collaborative Consumption in the Era of Sharing Econmy

  • Iin Mayasari Paramadina University
  • Handrix Chrisharyanto Paramadina University
Keywords: collaborative consumption, motivational factors

Abstract

The aim of this study was to analyze the motivational factors of collaborative consumption in the era of the sharing economy, as a part of consumers’ behavior by online media platforms. Collaborative consumption is about people’s willingness to share and to collaborate to meet certain needs. The study used the qualitative method with interviews for the data’s collection. The context of the study was using consumers who had experience of using Airbnb, Go-Jek, and selling their product via online media. Twenty-four respondents were obtained for the interviews. The length of each interview was approximately 1.5 hours. The analysis of this shifting consumption across its different facets provided an analysis of the motivational aspect of sharing resources, and the change in consumer consumption patterns. The motivational research examined the underlying reasons for consumers to act, and to undertake collaborative consumption; home sharing and selling second-hand goods were analyzed from the perspectives of their economic aspects, utility reasons, social orientation, emotional aspects, ecological aspects and personal values.

Author Biographies

Iin Mayasari, Paramadina University

MAYASARI, Iin (SCOPUS ID: https://www.scopus.com/authid/detail.uri?authorId=55551617800&eid=2-s2.0-85060182949), graduated from Faculty of Economics and Business, Universitas Gadjah Mada for Doctoral Program in Marketing as her major concentration. She earned her Master of Management (MM) from the same university. Currently, she is a lecturer of Management Program in Universitas of Paramadina, Jakarta. Her major interests of teaching and research are in Consumer Behavior and Marketing.
Author’s Contact Details: Gatot Subroto Kav 97 Mampang Prapatan Jakarta 12790. Office Telepone : +62-21-7918-1188 ext 140, Office Fax: +62-21-799-3375, Mobile Phone: +62-813-280-04587, e-mail: iin.mayasari@paramadina.ac.id or iin.krisnaadi@gmail.com

Handrix Chrisharyanto, Paramadina University

HARYANTO, Handrix Chris (SCOPUS ID: https://www.scopus.com/authid/detail.uri?authorId=57205468258&eid=2-s2.0-85060182949), is a Lecturer at the Paramadina University Psychology Department with major specifications in Social Psychology. He earned M. A. (2011) from Faculty of Psychology, Universitas Gadjah Mada. In addition, he is currently active in the Indonesian Psychology Development Laboratory at Psychology Department. Focus on specialization related to social issues, ecological enviromental, community and indigeneous psychology.

Author Contact Details: Gatot Subroto Kav 97 Mampang Prapatan Jakarta 12790. Office Telepone : +62-21-7918-1188; e-mail: handrix.haryanto@paramadina.ac.id

References

-
Published
2018-12-30
How to Cite
Mayasari, I., & Chrisharyanto, H. (2018). Motivational Factors of the Collaborative Consumption in the Era of Sharing Econmy. Gadjah Mada International Journal of Business, 20(3), 331-353. Retrieved from https://journal.ugm.ac.id/v3/gamaijb/article/view/15641