Mayasari, I. (2012) “The Perspectives to Understand Social Marketing as an Approach in Influencing Consumer Behavior for Good”, Gadjah Mada International Journal of Business, 14(2), pp. 163 - 182. Available at: https://journal.ugm.ac.id/v3/gamaijb/article/view/15366 (Accessed: 17August2024).