Afifah, N., Daud, I. and Mulyadina, M. (2022) “Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia”, Gadjah Mada International Journal of Business, 24(2), pp. 178-197. Available at: https://journal.ugm.ac.id/v3/gamaijb/article/view/15789 (Accessed: 27November2024).