Shetty SJ, Chaudhuri MS, Shetty A. The Influence of Cause-Related Marketing on Millennials’ Purchase Intentions: Evidence of CSR from an Emerging Economy. gamaijb [Internet]. 2021May20 [cited 2024Nov.23];23(2):137-54. Available from: https://journal.ugm.ac.id/v3/gamaijb/article/view/15749