Articles

• The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach

  Ananda Sabil Hussein, Valerie Manna, David Cohen

  93-109

  • PDF (English)

  Abstrak views: 133 | views: 77
• The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach

  Enny Kristiani, Ujang Sumarwan, Lilik Noor Yuliati, Asep Saefuddin

  111-142

  • PDF (English)

  Abstrak views: 120 | views: 98
• Dynamic Marketing and Service Innovation for Service Excellence

  Evo S. Hariandja, Togar M. Simatupang, Reza A. Nasution, Dwi Larso

  143-166

  • PDF (English)

  Abstrak views: 193 | views: 106
• Fraud Firms and the Matching Principle: Evidence from Korea

  Jooyeon Hong, Wonsun Paek

  167-183

  • PDF (English)

  Abstrak views: 120 | views: 78
• A Comparative Analysis of the Quality of Islamic and Conventional Banks’ Asset Management in Indonesia

  M. Shabri Abd. Majid, Said Musnadi, Indra Yadi Putra

  185-200

  • PDF (English)

  Abstrak views: 164 | views: 244