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  1. Home /
  2. Archives /
  3. Vol 28 No 2 (2026): May - August

Published: 2026-05-04

Articles

  • Emotions and Values in Live Shopping: Uncovering the Role of PAD Model and Flow Experience
    Alivia Meyrizka Utami, Bunga Alfausta Amallia
    141-163
    • PDF
  • Building Customer Brand Loyalty through Retail Brand Experience and Brand Love: The Case of Hijab Fashion
    Farrah Nadia Baharuddin, PM Dr Safiek Mohklis, Dr Noor Fadhiha
    165-188
    • pdf
  • Glocalizing the Beat: A Systematic Literature Review on the Global Marketing of Javanese Pop Music
    I Wayan Dhamma Narayanasandhya, Murpin Josua Sembiring , David Sukardi Kodrat
    189-212
    • pdf
  • Blinking Back at Big Brother: Examining Threat Avoidance in the Face of Panoptic Surveillance
    Naufal Afif, Syaiful Ali, Harminder Singh
    213-238
    • pdf
  • Woman at Work: Can Self-Efficacy Enhance Perceived Career Advancement Opportunity? The Boundary Role of Work Volition
    Maumita Bhattacharjee, Vivek Tiwari
    239-266
    • pdf

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Magister in Management, Faculty of Economics and Business,

Universitas Gadjah Mada, Indonesia

Jl. Teknika Utara No. 1, Yogyakarta 55281, Indonesia

Phone: +62 274 511036 | Fax: +62 274 511035 | mm.feb.ugm.ac.id


 

ISSN 2338-7238

 

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