TIEN, L. N.; NGOC HAN, P. D. The Role of Livestreaming in Retail Marketing: A Review of Consumer Purchasing Behavior. Journal of Indonesian Economy and Business, [S. l.], v. 41, n. 3, p. 499 –, 2026. DOI: 10.22146/jieb.v41i3.16577. Disponível em: https://journal.ugm.ac.id/v3/jieb/article/view/16577. Acesso em: 17 oct. 2026.