QISTHI, I. W.; SEPTIANTO, F. Endorsement Framing in Advertising: Enhancing Consumer Evaluation through Perceived Personalness. Journal of Indonesian Economy and Business, [S. l.], v. 41, n. 3, p. 448 –, 2026. DOI: 10.22146/jieb.v41i3.20136. Disponível em: https://journal.ugm.ac.id/v3/jieb/article/view/20136. Acesso em: 17 oct. 2026.