Factors Influencing the Yemeni Customers’ Intention to Adopt Takaful Products
The purpose of this study is to examine the Yemeni customers’ intention to adopt Takaful products, and to explore the potential factors that influence their decision. This study applies SEM and one sample t-test to analyse the collected data. The results indicate that among the factors included in this study, only compatibility positively and significantly affects the adoption intention. This is the first study that addresses the adoption of Takaful products in Yemen and the factors that influence it. Furthermore, this study extends the Innovations Diffusion Theory (IDT) by applying it to a different setting.
Abdullah, R.F.S. and Abdul Rahman, A. (2007), “Factors Influencing Knowledge of Islamic Banking Services: The Case of Malaysian Bank Managers”, Review of Islamic Economics, Vol. 11 No. 2, pp. 31-54.
Abdullah, A.A., Sidek, R. and Adnan, A.A. (2012), “Perception of non-Muslim customers towards Islamic banks in Malaysia”, International Journal of Business and Social Science, Vol. 3 No. 11, pp. 151-163.
Ainley, M., Mashayekhi, A., Hicks, R., Rahman, A. and Ravalia, A. (2007), Islamic finance in the UK: Regulations and challenges, Financial Services Authority, UK.
Ajzen, I. and Fishbein, M. (1980), Understanding attitudes and predicting social behaviour, Prentice-Hall, Englewood Cliffs, NJ.
Ajzen, I. (1991), “The theory of planned behaviour”, Organizational Behaviour and Human Decision Processes, Vol. 50, pp. 179-211.
Al-Majali, M. and Nik Mat, N.K. (2010), “Application of decomposed theory of planned behaviour on internet banking adoption in Jordan”, Journal of Internet Banking and Commerce, Vol. 15 No. 2, pp. 1-7.
Almobarraz, A. (2007), Perceived attributes of diffusion of innovation theory as predictors of internet adoption among the faculty members of Imam Mohammed Bin Saud University, Unpublished PhD thesis, University of North Texas, USA.
Ayinde, L.O. and Echchabi, A. (2012), “Perception and adoption of Islamic insurance in Malaysia: An empirical study”, World Applied Sciences Journal, Vol. 20 No. 3, pp. 407-415.
Aziz, W.A.B.W.A., Mat, A.B.C. and Zin, E.A.M.E.W. (2011), “A study of contributing factors in Islamic Motor insurance”, Gaziantep University Journal of Social Sciences, Vol. 10, pp. 1-20.
Bashir, M.S. and Mail, N.H.N. (2011), “Consumer Perceptions of Islamic Insurance Companies in Brunei Darussalam”, International Journal of Emerging Sciences, Vol. 1 No. 3, pp. 285-306.
Boztepe, A. (2012), “Green marketing and its impact on consumer buying behaviour”, European Journal of Economic and Political Studies, Vol. 5 No. 1, pp. 5-21.
Broyles, A.A., Leingpitul, T., Ross, R.H. and Foster, B.M. (2010), “Brand equity’s antecedent/consequence relationships in cross-cultural settings”, Journal of Product and Brand Management, Vol. 19 No. 3, pp. 159-169.
Coolen-Maturi, T. (2013), “Islamic insurance (takaful): Demand and supply in the UK”, International Journal of Islamic and Middle Eastern Finance and Management, Vol. 6 No. 2, pp. 87-104.
Davies, F.D. (1989), “Perceived usefulness, perceived ease of use and user acceptance of information technology”, MIS Quarterly, Vol. 13 No. 3, pp. 319-340.
Echchabi, A. and Olaniyi, O.N. (2012), “Using theory of reasoned action to model the patronization behaviour of Islamic banks’ customers in Malaysia”, Research Journal of Business Management, Vol. 6 No. 3, pp. 70-82.
Echchabi, A. and Echchabi, F. (2013), “Islamic insurance in the European countries: Insights from French Muslims’ perspective”, WSEAS Transactions on Business and Economics, Vol. 10 No. 3, pp. 125-132.
Echchabi, A. and Aziz, H.A. (2012), “Empirical investigation of customers’ perception and adoption towards Islamic banking services in Morocco”, Middle East Journal of Scientific Research, Vol. 12 No. 6, pp. 849-858.
Economides, N. (1982), “The demand for life insurance: An application of the economics of uncertainty: A comment”, The Journal of Finance, Vol. XXXVII No. 5, pp. 1305-1309.
Fisher, R. and Chu, S.Z. (2009), “Initial online trust formation: The role of company location and web assurance”, Managerial Auditing Journal, Vol. 24 No. 6, pp. 542-563.
Folorunso, O., Vincent, R.O., Adekoya, A.F. and Ogunde, A.O. (2010), “Diffusion of innovation in social networking sites among university students”, International Journal of Computer Science and Security, Vol. 4 No. 3, pp. 361-372.
Gerrard, P. and Cuningham, J.B. (2003), “The diffusion of internet banking among Singapore customers”, International Journal of Bank Marketing, Vol. 21 No. 1, pp. 16-28.
Guiso, L. and Jappelli, T. (1998), Background uncertainty and the demand for insurance against insurable risk, Working Paper No. 2, Centre for Studies in Economics and Finance, University of Salerno.
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate data analysis, seventh edition, Prentice Hall, Upper Saddle River. N. J.
Hightower, R. and Brightman, H.J. (1994), “A test of Rogers’ optional adoption decision model in an organizational setting”, Journal of Information Technology Management, Vol. 5 No. 1, pp. 11-19.
Hussain, M.M. and Pasha, A.T. (2011), “Conceptual and operational differences between general Takaful and conventional insurance”, Australian Journal of Business and Management Research, Vol. 1 No. 8, pp. 23-28.
Ismail, I., Mat Desa, N.N. and Taupek, N.N.A. (2013), “Do civil servants accept Islamic banking system in Malaysia?”, International Journal of Education and Research, Vol. 1 No. 1, pp. 1-7.
Kim, J. and Forsythe, S. (2010), “Factor affecting adoption of product virtualisation technology for online consumer electronics shopping”, International Journal for Retail and Distribution Management, Vol. 38, pp. 190-204.
Langer, Y. (2014), Low cost innovations in resource-constrained markets: An adoption study, Unpublished Masters’ Thesis, University of Twente, Netherlands.
Matsawali, M.S., Abdullah, M.F., Ping, Y.C., Abidin, S.Y., Zaini, M.M., Ali, H.M., Alani, F. and Yaacob, H. (2012), “A study on Takaful and conventional insurance preferences: The case of Brunei”, International Journal of Business and Social Science, Vol. 3 No. 22, pp. 163-176.
Mazanai, M. and Fatoki, O. (2012), “Perceptions of start-up and Medium-sized enterprises (SMEs) on the importance of business development services providers (BDS) on improving access to finance in South Africa”, Journal of Social Sciences, Vol. 30 No. 1, pp. 31-41.
Muhamat, A.A., Jaafar, M.N. and Azizan, N.A. (2011), “An empirical study on banks' clients' sensitivity towards the adoption of Arabic terminology amongst Islamic banks”, International Journal of Islamic and Middle Eastern Finance and Management, Vol. 4 No. 4, pp.343-354.
Nor, K.M. (2005), An empirical study of internet banking acceptance in Malaysia: An extended decomposed theory of planned behaviour, Unpublished PhD thesis, Southern Illinois University Carbondale.
Püschel, J., Mazzon, J.A. and Hernandez, J.M.C. (2010), “Mobile banking: proposition of an integrated adoption intention framework”, International Journal of Bank Marketing, Vol. 28 No. 5, pp. 389-409.
Rahim, F.A. and Amin, H. (2011), “Determinants of Islamic insurance acceptance: An empirical analysis”, International Journal of Business and Society, Vol. 12 No. 2, pp. 37-54.
Rahman, A.A., Ali, N.A., Seman, A.C. and Ahmad, W.M.W. (2008), “Comparative study between auto takaful and auto insurance purchasing behaviour among Malaysian undergraduates”, Shariah Journal, Vol. 16, No. 1, pp. 75-88.
Rammal, H.G. and Zurbruegg, R. (2007), “Awareness of Islamic banking products among Muslims: The case of Australia. Journal of Financial Services Marketing, Vol. 12 No. 1, pp. 65-74.
Razak, M.I.M., Idris, R., Yusof, M.M., Jaapar, W.E. and Ali, M.N. (2013), “Acceptance determinants towards takaful products in Malaysia”, International Journal of Humanities and Social Science, Vol. 3 No. 17, pp. 243-252.
Roberts, H. and Gregor, S. (2005), “Why Australian merchants aren’t adopting E-Money”, Journal of Research and Practice in Information Technology, Vol. 37 No. 1, pp. 11-25.
Rogers, E. (2003), Diffusion of Innovations, The Free Press, New York.
Sahin, I. (2006), “A detailed review of Rogers’ diffusion of innovations theory and educational technology-related studies based on Rogers’ theory”, The Turkish Online Journal of Educational Technology, Vol. 5 No. 2, pp. 14-23.
Saif, M. (2012), “Islamic Insurance: A Competitive Business in Yemen. Yemen Times News Letter”, No. 1545, 9th February, 2012, Retrieved on December 12, 2013, available online at: http://www.yementimes.com/en/1545/business/360/Islamic-insurance-a-competitive-business-in-Yemen.htm.
Salman, S.A. (2014), “Contemporary issues in Takaful”, Asian Social Science, Vol. 10 No. 22, pp. 210-216.
Schwefel, D. (2011), Towards a national health insurance system in Yemen, World Bank, Washington, USA.
Sharma, S. and Bock, G. (2005), Factors Influencing Individual's Knowledge Seeking Behaviour in Electronic Knowledge Repository, ECIS 2005 Proceedings, Paper 49, Retrieved at http://aisel.aisnet.org/ecis2005/49.
Shih, Y. and Fang, K. (2004), “The use of a decomposed theory of planned behaviour to study Internet banking in Taiwan”, Internet Research, Vol. 14 No. 3, pp. 213-223.
Singh, R., Sandhu, H.S., Metri, B.A. and Kaur, R. (2011), “Organisational performance and retail challenges: A structural equation approach”, iBusiness, Vol. 3, pp. 159-168.
Suki, N.M. (2010), “An empirical study of factors affecting the internet banking adoption among Malaysian customers”, Journal of Internet Banking and Commerce, Vol. 15 No. 2, pp. 1-11.
Swartz, N.P. and Coetzer, P. (2010), “Takaful: An Islamic insurance instrument”, Journal of Development and Agricultural Economics, Vol. 10 No. 10, pp. 333-339.
Tan, M. and Teo, T.S.H. (2000), “Factors Influencing the Adoption of Internet Banking”, Journal of the Association for Information Systems, Vol. 1 No. 5, pp. 1-44.
Taylor, S. and Todd, P. (1995), “Understanding information technology usage: A test of competing models”, Information Systems Research, Vol. 6 No. 2, pp. 144-176.
Teo, T.S.H. and Pok, S.H. (2003), “Adoption of WAP enabled mobile phones among Internet users”, Omega - The International Journal of Management Science, Vol. 31 No. 6, pp. 483-498.
Thambiah, S., Eze, U.C., Tan, K.S., Nathan, R.J. and Lai, K.P. (2010), “Conceptual framework for the adoption of Islamic retail banking services in Malaysia”, Journal of Electronic Banking Systems, Vol.2010, pp. 1-10.
To, P.L., Liao, C., Chiang, C.J., Shih, M.L. and Chang, C.Y. (2008), “An empirical investigation of the factors affecting the adoption of instant messaging in organisations”, Computer Standards and Interfaces, Vol. 30, pp. 148-156.
- There are currently no refbacks.
Copyright (c) 2017 Gadjah Mada International Journal of Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.