Uploading Social Media as Indirect Promotion Strategies in Film Destination Tourism: Re-Enactment of Ada Apa dengan Cinta 2 in Sellie Coffee


Ju Hee Bhin(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author


This study aims at understanding tourist activities and re-enactment of AADC 2 that can potentially be an indirect promotion strategy of Sellie Coffee. Uploading photography of the reenactment of AADC 2 in social media leads to a sensational indirect promotion strategy that needs to be paid any attention. This study is conducted in Sellie Coffee, located in Jalan Prawirotaman, Yogyakarta, Indonesia. This research employs qualitative approach and all the data is obtained through literature study, observation, and interview. The research results show that Instagram, one of a popular social media, provides a complete communication facility, from tourism branding to usergenerated content photography. Moreover, the activity of uploading photos related to AADC 2 in Sellie Coffee visited by film tourists in social media has become one of indirect promotion strategies.


film tourism, re-enactment, AADC2, Sellie Coffee, indirect promotion strategies

Full Text:



Abbott, W., Donaghey, J., Hare, J., & Hopkins, P. (2013). An Instagram of worth a thousand words: An industry panel and audience. Library Hi Tech News, 30 (7). 1-6.

Adler, J. (1989). Travel as performed art. American Journal of Sociology, 94, 1366–1391.

Altheide, D.L. (1997). Media participation in everyday life. Leisure Studies, 19, 17–29.

Amaro, S. and Duarte, P. (2013). Online travel purchasing: a literature review. Journal of Travel & Tourism Marketing, 30, 8, 755–785.

Rahajeng, A. (2008). Factor analysis of cultural, historical and natural tourism determinants in Yogyakarta: Domestic tourists’ perspectives. Economic Journal of Emerging Markets, 13.

Beerli, A., & Martín, J.D. (2004). Tourists’ characteristics and the perceived image of tourist destinations: A quantitative analysis - A case study of Lanzarote, Spain. Tourism Management, 25, 623-636.

Buchmann, A., Moore, K., & Fisher, D. (2010). Experiencing film tourism: authenticity and fellowship. Annals of Tourism Research, 37(1), 229–248.

Burns, P.M. (2004). Six postcards from Arabia: a visual discourse of colonial travels in the Orient. Tourist Studies, 4(3), 255–275.

Chaney, D. (1993). Fictions of Collective Life: Public drama in Late Modern Culture. London: Routledge.

Carey, J.W. (1988). Media, Myths, and Narratives: Television and the Press. Newbury Park: Sage Publications.

Carl, D., Kindon, S. and Smith, K. (2007) Tourists’ experience of film locations: New Zealand as Middle-Earth. Tourism Geographies, 9, 49–63.

Carroll, N. (1996). Theorizing the moving image Cambridge. Cambridge University Press.

Crang, M. (1996) Magic Kingdom or a quixotic quest for authenticity. Annals of Tourism Research, 23(2), 415–431. Crang, M. (1997). Picturing practices: research through the tourist gaze. Progress in Human Geography, 21(3), 359–373.

Creeber, G. (2001). Taking our personal lives seriously: intimacy, continuity and memory in the television drama serial Media, Culture and Society, 23(4), 439–455.

Dahles, H. (2002). The politics of tour guiding: image management in Indonesia. Annals of Tourism Research, 29 (3), 783-800.

Denzin, N.K. and Lincoln, Y.S. (2005) Introduction: The discipline and practice of qualitative research. In: Denzin, N.K. and Lincoln, Y. S., Eds. Handbook of Qualitative Research, 3rd Edition, Thousand Oaks: Sage, 1-32.

Edensor, T. (2000). Staging tourism: tourists as performers. Annals of Tourism Research, 27(2), 322–344.

Edensor, T. (2001). Performing tourism, staging tourism: (re)producing tourist space and practice. Tourist Studies, 1(1), pp. 59–81.

Evans D. (2008). Social media marketing an hour a day. Canada: Wiley Publishing, Inc.

Friedberg, A. 1998. The mobilized and virtual gaze in modernity: flâneur/flâneuse. The visual culture reader, edited by N Mirzhoeff. London: Routledge.

Fyall, A., Fletcher, J. and Spyriadis, T. (2010) Diversity, devolution and disorder: the management of tourism destinations. In: Kozak, M., Gnoth, J. and L. Andreu (eds) Advances in Tourism Destination Marketing: Managing Networks. United Kingdom: Routledge.

Giles, D. (2002) Parasocial interaction: a review of the literature and a model for future research. Media Psychology, 4, 279–305.

Haldrup, M and Larsen, J. (2003) The family gaze. Tourist Studies, 3(1), 23–45.

Hennig-Thurau, T., Gwinner, K. P., Walsh, G. & Gremler, D. D. (2004). Electronic erode-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18, 38- 52.

Hobson, D. (2003). Soap opera. Cambridge: Polity Press. Horne, D. (1984). The great museum. London: Pluto Press.

Hung, K., Stella, H., & Li, Y. Y. (2007). The influence of e WOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes. Journal of Advertising Research, 47(4), 485–495.

Kim, S. (2010) Extraordinary experience reenacting and photographing at screen tourism locations. Tourism and Hospitality Planning & Development, 7:1, 59-75.

Kincaid, D.L. (2002) Drama, emotion, and cultural convergence. Communication Theory, 12(2), 136–152.

Kuric, N. (2016). Social media and promotion of tourist destinations with negative country image. Thesis. Faculty of Economics and Social Sciences. University of Fribourg.

Lash, S. (1990). Sociology of Postmodernism. United Kingdom: Routledge.

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458 468.

Macionis, Niki (2004) “Understanding the filminduced tourist”. In Frost, Warwick, Croy, Glen and Beeton, Sue (eds.). International tourism and media conference proceedings. 24th-26th November 2004. Melbourne: Tourism Research Unit, Monash University. 86- 97.

Markwick, M. (2003). Postcards from Malta: image, consumption, context. Annals of Tourism Research, 28(2), 417–438. Megah, I. U. (2017). The impact of AADC 2 in sellie coffee. Skripsi. Universitas Muhammadiyah Yogyakarta.

Miles, M.B., and Huberman, A.M. (1984). Qualitative data analysis. Newbury Park: Sage.

Miles, M.B, and Huberman, A.M. (1994). Qualitative data analysis, 2nd Ed., Newbury Park, CA: Sage Lash, S. and Urry, J. (1994). Economics of signs and spaces. London: Sage Publications.

Mordue, T. (2001). Performing and directing resident/ tourist cultures in heartbeat country. Tourist Studies, 1(3), 233–252.

Morgan, N. and Pritchard, A. (2005). On souvenirs and metonymy: narratives of memory, metaphor and materiality. Tourist Studies, 5(1), 29–53.

Newcomb, H. (1974). TV: The most popular art. New York: Anchor.

Peeters, S, Urru, J.and DAHLES, H. (1999). A home away from home? The production and consumption of budget accommodations in two tourist areas in the city of Yogyakarta. In Dahles, H. and Bras, K. (eds), Tourism and Small Entrepreneurs. New York: Cognizant Communication.

Reijnders, S. (2016). Stories that move: fiction, imagination, tourism. European Journal of Cultural Studies, 19(6), 672–689.

Robinson, P., Lück, M. and Smith, S. (2013). Tourism. Oxfordshire: CABI.

Roesch, S. (2009). The experiences of film location tourists. Bristol: Channel View Publication

Shields, R. (1991). Places on the margin: alternative geographies of modernity. London: Routledge.

Thevenot, G. 2007. Blogging as social media. Tourism and Hospitality Research, 7, 287-289.

Timothey, D. and Wall, G. (1995). Tourist accommodation in an Asian historic city. Journal of Tourism Studies, 6 (2): 63-73.

Urry, J. (1990). The tourist gaze: leisure and travel in contemporary studies. London: Sage Publications.

Urry, J. (1994). Cultural change and contemporary tourism. Leisure Studies, 13, 233–238.

Valaskivi, K. (2000). Being a part of the family? Genre, gender and production in a Japanese TV drama. Media, Culture and Society, 22(3), 309–325.

W. Glynn Mangold and David J. Faulds, (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, (4), 357-365.

Wang, L., Liu, J., Li, X., Shi, J., Hu, J., Cui, R., … Chen, Y. (2011). Growth propagation of yeast in linear arrays of microfluidic chambers over many generations. Biomicrofluidics, 5(4), 44118– 441189. doi:10.1063/1.3668243

DOI: https://doi.org/10.22146/gamajts.v2i1.56844

Article Metrics

Abstract views : 814 | views : 969


  • There are currently no refbacks.

Copyright (c) 2020 Gadjah Mada Journal of Tourism Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Analytics View My Stats

Print ISSN: 2621-9522 | Online ISSN: 2621-9948
Copyright © 2024 Gadjah Mada Journal of Tourism Studies, Office of Journal & Publishing, Faculty of Cultural Sciences, Universitas Gadjah Mada