A Critical Perspective of the Unique Selling Point for Sustainable Tourism Development: Pentingsari Tourism Villag

https://doi.org/10.22146/gamajts.v2i1.56848

Raden Rucitarahma Ristiawan(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


The proliferation of community-based tourism village development in Indonesia context promises an ideal model of alternative tourism that puts its main central concern in empowering community. This model could also escalate the community participation and emancipation in their development process through enabling tourism activities surround their area. However, the raising numbers of community-based tourism villages that mostly appear with similar product characteristic and unique selling point, for example in Yogyakarta, Indonesia, has also encouraged challenges in terms of product competition and development. This study aims at identifying the potentials and challenges of the Unique Selling Point of Pentingsari Tourism Village through enabling sustainable tourism product development and marketing lens. Through employing a qualitative case study approach, the data gathered mostly through observation and interview with local community tourism organization members. The findings show that to some extent, sustainable tourism village development paradigm can also encourage the unsustainable practices of tourism development if the paradigm is only be applied partially in a tourism village site.

Keywords


Unique Selling Point, Tourism Village, Sustainable Tourism Development, Community Based Tourism

Full Text:

PDF


References

Alén, E., Nicolau, J. L., Losada, N., & Domínguez, T. (2014). Determinant factors of senior tourists’ length of stay. Annals of Tourism Research, 49, 19-32.

Bardón, F. E. (1990). Reflections on rural tourism in Spain and measures for development. Estudios Turísticos, (108), 61-82.

Barney, J. B. (1986). Strategic factor markets: Expectations, luck, and business strategy. Management science, 32(10), 12311241.

Barros, C. P., & Machado, L. P. (2010). The length of stay in tourism. Annals of Tourism Research, 37(3), 692-706. Bill Bramwell (1994): Rural tourism and sustainable rural tourism. Journal of Sustainable Tourism, 2(1-2), 1-6.

Blythe, J. (2006). Essentials of Marketing Communications. Pearson Education Limited: Essex (UK).

Campón-Cerro, A. M., Hernández-Mogollón, J. M., & Alves, H. (2016). Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain. Journal of Destination Marketing & Management. http:// dx.doi.org/10.1016/j.jdmm.2016.04.005.

Caves, R. E., & Porter, M. E. (1977). From entry barriers to mobility barriers: Conjectural decisions and contrived deterrence to new competition. The quarterly journal of economics, 241-261.

Countryside Agency and English Tourism Council. (2001). Working for the Countryside: A Strategy for Rural England 2001–2005. Cheltenham: Countryside Agency.

Damanik, J. (2013). Pariwisata Indonesia: antara peluang dan tantangan. Yogyakarta: Pustaka Pelajar.

Della Corte, V., & Aria, M. (2016). Coopetition and sustainable competitive advantage. The case of tourist destinations. Tourism Management, 54, 524-540.

Frey, N. and George, R. (2008) Responsible tourism and the tourism industry: a demand and supply perspective, In Spenceley, A. (ed) Responsible tourism: critical issues for conservation and

development. London: Earthscan.

Garrod, B., Wornell, R., & Youell, R. (2006). Reconceptualising rural resources as countryside capital: The case of rural tourism. Journal of Rural Studies, 22(1), 117–128.

Geloso Grosso M, Lesher M and Pinali E (2007). Services trade liberalization and tourism development. OECD Trade Policy Working Paper No. 57. JT03235678. Organization for Economic Cooperation and Development.

Paris. Herawati, A., Purwaningsih, A., Pudianti, A., & Surya, R. V. (2014). Rural tourism community empowerment based on local resources for improving community welfare: Case on Pentingsari village, Yogyakarta, Indonesia. Review of Integrative Business and Economics Research, 3(2), 88-100.

Jenkins, T., & Parrot, N. (1997). Marketing in the context of quality products and services in the lagging regions of the European Union (Vol. 4). RIPPLE Working Paper.

Keller, K. L. (2003). Strategic brand management (Vol. 11998). New Jersey: Prentice Hall.

Lane, B. (1994). What is rural tourism? Journal of Sustainable Tourism, 2(1–2), 7–21.

Laskey, H. A., Day, E., & Crask, M. R. (1989). Typology of main message strategies for television commercials. Journal of advertising, 18(1), 3641.

MacLellan, L.R. (1997). The tourism and the environment debate: from idealism to cynicism. In M. Foley, J. Lennon and G. Maxwell (Eds.), Hospitality, Tourism and Leisure Management: Issues in Strategy and Culture (pp. 177–94). London: Cassell.

Mitchell, M., & Hall, D. (2005). Rural tourism as sustainable business: key themes and issues. In D. Hall, I. Kirkpatrick & M. Mitchell (Eds.), Rural Tourism and Sustainable Business (pp. 3-14). Clevedon: Channel View Publications.

Munarwati, A., Prihantoro, F., & Yusuf, M. (2015). Analisis Karakteristik Wisatawan dan Motivasi Kunjungan Wisatawan di Desa Wisata Pentingsari, Umbulharjo, Cangkringan, Sleman. Undergraduate thesis. Universitas Gadjah Mada.

Nuryanti, W. (2001). Bali and beyond: Locational effects on the economic impact of tourism. In P. Teo, T.C. Chang & K.C. Ho (Eds.), Interconnected Worlds: Tourism in Southeast Asia (pp. 288-311). Oxford: Elsevier Science Ltd.

Porter, M. E. (1985). Competitive advantage. New York, USA: Free Press.

Pfeffer, J., & Villeneuve, F. (1994). Competitive advantage through people: Unleashing the power of the work force (Vol. 61). Boston, MA: Harvard Business School Press.

Prentice, R. (2006). Evocation and experiential seduction: Updating choice-sets modelling. Tourism Management, 27(6), 1153-1170.

Purwanto, D., & Prihantoro, F. (2015). Strategi Pemasaran Pengelola Dalam Meningkatkan Kunjungan di Desa Wisata Pentingsari. Undergraduate thesis. Universitas Gadjah Mada.

Suarthana, I K., Madiun, N., Moeljadi, & Yuniarsa, S. O. (2015). Exploring the community participation, tourism village and social-economic to environment impact (Case study: Pentingsari Village Yogyakarta). International Journal of Business and Management Invention, 4(9), 85-90.

Squire, S.J. (1994) The cultural values of literary tourism. Annals of Tourism Research, 21, (2-103).

Spenceley, A. (2010). Tourism product development interventions and best practices in sub-Saharan Africa: part 2: case studies. Report to the World Bank. Washington, US.

Tiberghien, G., & Xie, P.F. (2016). The life cycle of authenticity: neo-nomadic tourism culture in Kazakhstan. Journal of Tourism and Cultural Change, 1-14.

Van der Duim, V. R. (2011). New institutional arrangements for tourism, conservation and development in Sub-Saharan Africa. In R. Van der Duim, D. Meyer, J. Saarinen & K. Zellmer (Eds.). New Alliances for Tourism, Conservation and Development in Eastern and Southern Africa, pp. 83-106. Delft: Edulink.

Wanhill, S. (1997) Introduction: tourism development and sustainability. In C. Cooper and S. Wanhill (Eds.), Tourism Development: Environmental and Community Issues (pp. xi–xii). Chichester: John Wiley & Sons.

Yami, S., Castaldo, S., Dagnino, G., & Roy, F. (2010). Coopetition: Winning strategies for the 21th century. Cheltenham: Edward Elgar Publishing Limited.

Yogyakarta Tourism Office. (2012). Tourism Development Planning Master Plan of Yogyakarta Special Region.

Yogyakarta Tourism Office. Yogyakarta Tourism Office. (2016). Tourism Statistic Book of Yogyakarta 2015. Yogyakarta Tourism Office.



DOI: https://doi.org/10.22146/gamajts.v2i1.56848

Article Metrics

Abstract views : 4877 | views : 3855

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Gadjah Mada Journal of Tourism Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web Analytics View My Stats

Print ISSN: 2621-9522 | Online ISSN: 2621-9948
Copyright © 2024 Gadjah Mada Journal of Tourism Studies, Office of Journal & Publishing, Faculty of Cultural Sciences, Universitas Gadjah Mada