Persepsi Risiko Pengelola Hotel Kecil dan Menengah di Kabupaten Sleman, Yogyakarta terhadap Dampak COVID-19

https://doi.org/10.22146/gamajts.v3i1.68448

Sari Nastiti Nurrachma Iqbal(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


COVID-19 has been declared a global pandemic by the World Health Organization (WHO). The rapid and uncontrollable transmission of COVID-19 has a significant impact on the tourism industry. The hotel occupancy rate in Yogyakarta’s Sleman Regency has dropped dramatically to an average of 10%. The majority of the hotels in Sleman Regency, Yogyakarta that are affected by COVID-19 are small and medium-sized. The purpose of this study is to investigate the risk perceptions of small and medium-sized hotel managers regarding the impact of COVID-19 and their response to it. This study employs a qualitative approach, conducting in-depth interviews with three small and medium-sized hotel managers in Sleman Regency, Yogyakarta, via online video conferencing or video calls. This study finds that each hotel manager’s risk perception differs, which influences decision-making in responding to danger. Hotel managers’ risk perception is also useful for developing risk communication skills in hotel employees. The study’s findings also suggest that implementing a health protocol in each hotel to reduce the risk of COVID-19 could provide hotel managers with peace of min.

Keywords


COVID-19, global pandemic, small medium-sized hotel, risk perception, Risk Perception Attitude Framework

Full Text:

PDF


References

Ahmad, S. Z. (2015). Entrepreneurship in the small and medium-sized hotel sector. Current Issues in Tourism, 328-349.

Alesch, D. J., & Holly, J. N. (1997). Small business failure, survival, and recovery: Lessons from the 1994 Northridge earthquake. Proceedings of the NEHRP Conference and Workshop on the

Northridge California Earthquake of January (Vol. 17, No. 1994, 48-55).

Badan Pusat Statistik DIY. (2018). Direktori Hotel dan Akomodasi Lainnya Daerah Istimewa Yogyakarta. Yogyakarta: Badan Pusat Statistik Provinsi Daerah Istimewa Yogyakarta.

Bae, S. Y., & Chang, P. J. (2020). The effect of coronavirus disease-19 (COVID-19) risk perception on behavioural intention towards

‘untact’tourism in South Korea during the first wave of the pandemic (March 2020). Current Issues in Tourism, pp. 1-19.

Bogdan, R. C., & Biklen. (1982). Qualitative Research for Education Theory and Methods: An Introduction to Theories and Methods. Boston: Allyn and Bacon.

Brown, N. A., Rovins, J., Feldmann-Jensen, S., Orchiston, C., & Johnston, D. (2017). Exploring disaster resilience within the hotel sector: A systematic review of literature. International Journal of Disaster Risk Reduction, pp. 362-370.

Chew, E. Y., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, pp. 382-393.

Dahlhamer, J. M., & Tierney, K. J. (1998). Rebounding from disruptive events: business recovery following the Northridge earthquake. Sociological Spectrum, pp. 121-141.

Fiorentino, A. (1995). Budget hotels: not just minor hospitality product. Tourism Management, pp. 455-462.

Jafaar, M., Maideen, S. A., & Sukarno, S. M. (2010). Entrepreneurship Characteristics of Small and Medium Hotel Owner-Managers. World Applied Sciences Journal, pp. 54-62.

Korstanje, M. (2009). Re-visiting risk perception theory in the context of travel. E-Review of Tourism Research.

Korstanje, M. E. (2011). Why risk why now? Conceptual problems around the risk perception in tourism industry. Revista Brasileira de Pesquisa em turismo, pp. 4-22.

Korstanje, M. E., & Olsen, D. H. (2011). The discourse of risk in horror movies post 9/11: hospitality and hostility in perspective. International Journal of Tourism Anthropology, pp. 304-317.

Mann, C., & Stewart, F. (2000). Internet Communication

and Qualitative Research: A Handbook for Researching Online. SAGE.

Milea, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An expanded sourcebook. Sage.

Nehls, K., Smith, B. D., & Schneider, H. A. (2015). Chapter 6: Video-Converencing Interviewa in Qualitative Research. In S. Hai-Jew, Enhancing Qualitative and Mixed Methods Research with

Technology (pp. 140-157). IGI Global.

Oates, J. (2015). Use of Skype in interviews: The impact of the medium in a study of mental health nurses. Nurse researcher.

Peak, H. J., & Hove, T. (2017). Risk perceptions and risk characteristics. Oxford Research Encyclopedia of Communication.

Peattie, S., Clarke, P., & Peattie, K. (2005). Risk and responsibility in tourism: promoting sun-safety. Tourism Management, 399-408.

Prather, K. A., Wang, C. C., & Schooley, R. T. (2020). Reducing transmission of SARS-CoV-2. Science.

Renn, O., & Walker, K. (2008). Global risk governance.” Concept and practice using the IRGC framework. Dordrecht.

Rimal, R. N., & Real, K. (2003). Perceived risk and efficacy beliefs as motivators of change: Use of the risk perception attitude (RPA) framework to understand health behaviors. Human

Communication Research, pp. 370-399.

Sheela, A. M. (2002). Economics of Hotel Management.Bohem Press.

Slovic, P. (2000). The Perception of Risk. Earthscan.

Sugihamretha, I. (2020). Respon Kebijakan: Mitigasi Dampak Wabah Covid-19 Pada Sektor Pariwisata. The Indonesian Journal of Development Planning, pp. 191-206.

Sydnor-Bousso, S., Stafford, K., Tews, M., & Adler, H. (2011). Toward a Resilience Model for The Hospitality & Tourism Industry. Journal of Human Resources in Hospitality & Tourism, pp.195-217.

Thompson, T. L. (2014). Encyclopedia of Health Communication. SAGE Publications.

Vivel-Bua, M., Lado-Sestayo, R., & Otero-Gonzalez, L. (2018). Risk determinants in the hotel sector: Risk credit in MSMEs. International Journal of Hospitality Management, pp. 110-119.

Wilder-Smith, A., Chiew, C. J., & Lee, V. J. (2020). Can we contain the COVID-19 outbreak with the same measures as for SARS? The Lancet Infectious Diseases.

Yang, C. L., & Nair, V. (2014). Risk perception study in tourism: Are we really measuring perceived risk? Procedia-Social and Behavioral Sciences, pp. 322-327.

Gatra.com (2020). Selama Wabah, Minimal 900 Pekerja Hotel di DIY ‘Dirumahkan’. https://www.gatra.com/detail/news/477146/ekonomi/

selama-wabah-minimal-900-pekerja-hotel-di-yogya-dirumahkan. Diakses pada tanggal 29 Agustus 2020 pukul 15.35 WIB

Hidayat, K. (2020). Terdampak Virus Corona, Okupansi Hotel Bintang di Sleman di Kisaran 7 Persen. https://jogja.tribunnews.com/2020/04/10/

terdampak-virus-corona-okupansi-hotel-bintang-di-sleman-di-kisaran-7-persen. diakses pada tanggal 5 Agustus 2020 pukul 19.36 WIB

Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia (2020). Tingkat Penghunian Kamar Hotel Bintang Tahun 2020. https://kemenparekraf.go.id/statistik-akomodasi/Tingkat-Penghunian-Kamar-Hotel-Bintang-Tahun-2020. Diakses pada

tanggal 30 Juli 2021 pukul 01.03 WIB

Kusmo, H. J. (2020). Waduh, Gara-Gara Covid-19 Hotel Di Jogja Dijual Di Situs Jual Beli Online. https://www.solopos.com/waduh-gara-garacovid-19-hotel-di-jogja-dijual-di-situs-jual-beli-online-1061162. Diakses pada tanggal 28 April 2020 pukul 16.34 WIB

Priatmojo, G. (2020). Rugi Rp240 Miliar, Pelaku Wisata di DIY Terancam Gulung Tikar Tahun Ini. https://jogja.suara.com/read/2020/04/27/151000/rugi-rp240-miliar-pelaku-wisata-di-diy-terancam-gulung-tikar-tahun-ini. Diakses pada tanggal 28 April 2020 pukul 16.52 WIB

Sugiari, L. P. (2020). Dampak Covid-19 bagi Pariwisata Jauh Lebih Parah dari Bom Bali.https://bali.bisnis.com/read/20200410/538/1225373/

dampak-Covid 19-bagi-pariwisata-jauh-lebih-parah-dari-bom-bali. Diakses pada tanggal 28 April 2020 pukul 17.35 WIB

Widodo, W.S. (2020). Tingkat Hunian Kamar Hotel di Indonesia Maret 2020 Cuma 32.24%. https://travel.detik.com/travel-news/d-5006709/tingkathunian-kamar-‘hotel-di-indonesia-maret-2020-

cuma-3224. Diakses pada tanggal 5 Agustus 2020 pukul 19.42 WIB

Wawancara

Wawancara Pengelola Hotel A, Online, 6 Juli 2020, Pukul 13.41 WIB

Wawancara Pengelola Hotel A, Online, 15 Juli 2020, Pukul 09.03 WIB

Wawancara Pengelola Hotel B, Online, 14 Juni 2020, Pukul 15.13 WIB

Wawancara Pengelola Hotel B, Online, 9 Juli 2020, Pukul 14.25 WIB

Wawancara Pengelola Hotel C, Online, 12 Juni 2020, Pukul 11.06 WIB

Wawancara Pengelola Hotel C, Online, 8 Juli 2020, Pukul 10.34 WIB



DOI: https://doi.org/10.22146/gamajts.v3i1.68448

Article Metrics

Abstract views : 1322 | views : 2741

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Gadjah Mada Journal of Tourism Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web Analytics View My Stats

Print ISSN: 2621-9522 | Online ISSN: 2621-9948
Copyright © 2024 Gadjah Mada Journal of Tourism Studies, Office of Journal & Publishing, Faculty of Cultural Sciences, Universitas Gadjah Mada