THE ROLE OF MULTI-MEDIA APPROACH INI NARROWING THE KAP-GAPS AMONG THE FARMERS OF THE STRATEGIC EXTENSION CAMPAIGN IN MUDA IRRIGATION SCHEME
Ageng Setawan Herianto(1*)
(1) Department of Agricultural Socio-Economics, Faculty of Agriculture GMU Indonesia
(*) Corresponding Author
Abstract
The KAP-survey results as the secondary data of the study, was the benchmark data of the before campaign study. Data of the after campaign study were gathered by means of personal interview with 189 farmers using the structured questionnaire.
Findings reveal that KAP-level of both farmers with low and high-SES farmers on the technology of BPH control management had increased after the multi-media campaign. However, the multi-media approach of SEC had narrowed the KAP-gaps of these farmers. Therefore, the study found that the multi-media approach of the SEC is the appropriate approach in narrowing the KAP-gaps among the farmers.
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DOI: https://doi.org/10.22146/agroekonomi.16705
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