THE BUSINESS SOLUTION TO POVERTY: DESIGNING PRODUCTS & SERVICES FOR THREE BILLION NEW CUSTOMERS

Rika Fatima Panjaitan Lanovara

doi:10.22146/jieb.23578

THE BUSINESS SOLUTION TO POVERTY: DESIGNING PRODUCTS & SERVICES FOR THREE BILLION NEW CUSTOMERS

https://doi.org/10.22146/jieb.23578

Rika Fatima Panjaitan Lanovara^(1*)

(1) Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia
(*) Corresponding Author

Abstract

A book review dealing with product design to solve poverty burden. It is hoped to contribute to the managerial implication on this social important issue.

Keywords

business solution, product design, services, customers

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DOI: https://doi.org/10.22146/jieb.23578

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