TRANSFORMASI INDUSTRI KREATIF BATIK DALAM RANGKA PENINGKATAN KETAHANAN KERAJINAN KAIN BATIK (Studi di Dusun Giriloyo, Desa Wukirsari, Kecamatan Imogiri, Kabupaten Bantul, Daerah Istimewa Yogyakarta)

https://doi.org/10.22146/jkn.49812

Darto Wahidin(1*)

(1) Universitas Gadjah Mada
(*) Corresponding Author

Abstract


This study aims to describe the transformation of the batik creative industry and identify the impact of the transformation of the batik creative industry in order to increase the resilience of batik fabric crafts in Giriloyo Hamlet, Wukirsari Village, Imogiri District, Bantul Regency, Special Region of Yogyakarta.

This type of research uses a qualitative approach, the research design used is phenomenology. The determination of the informants in this study was carried out by means of a purposive sampling that was chosen with specific considerations and objectives. Data obtained from various sources namely, observation, in-depth interviews, documentation, and online studies. Data analysis in this study refers to the interactive analysis model proposed by Miles and Huberman.

The results of this study found that the transformation that occurred in Giriloyo batik can be seen from the development of Giriloyo batik before and now that caused the transformation in the Giriloyo batik fabric craft. Forms of transformation that occur in the grip, motives, colors, marketing, and economics. During this time entrepreneurs and craftsmen in transforming the craft of batik cloth are facing various kinds of challenges. The results of transformation can be seen in the development of Giriloyo batik motifs and colors that have experienced combinations. The impact of the Giriloyo batik motif transformation on the resilience of batik fabric crafts can be seen from the increased production of batik fabrics and a more secure welfare. However, on the other hand there is pollution caused by the waste of the batik industry and the plagiarism of batik cloth. The strategy in increasing the resilience of Giriloyo batik fabric craft is carried out to face the onslaught of batik originating from abroad, so that Giriloyo batik fabric craft can survive and be competitive.


Keywords


Batik, Creative Industries, Craft Resilience, Transformation

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DOI: https://doi.org/10.22146/jkn.49812

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