ENVIRONMENTAL PERFORMANCE AS A REFLECTION OF MARKET DEMANDS

Abstract

This paper focuses on the concept of corporate social responsibilities (CSR), particularly its implementation on environmental issues. The main question aimed to be answered is on how can environmental performance be adequately signaled to the market? It assumes by performing proper environmental performance, companies could benefit from financial incentive for future improvement and reputation benefit for the companies’ image, which eventually influence the bargaining position of companies in the market.