Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia

https://doi.org/10.22146/jmpf.90635

Aiffian Farhan Wahyudi(1), Chairun Wiedyaningsih(2*)

(1) Faculty of Pharmacy, Universitas Gadjah Mada, Yogyakarta
(2) Faculty of Pharmacy, Universitas Gadjah Mada, Yogyakarta
(*) Corresponding Author

Abstract


Background: Various choices of topical analgesic to treat musculoskeletal disorders are available on the market

Objectives: This study aims to determine the influence of psychological, cultural, social, and personal factors on purchasing decisions for topical analgesic drugs among consumers who need medication for musculoskeletal disorders

Methods: This is cross-sectional quantitative research with an inferential statistics analysis approach. A convenience sampling technique was used to collect data during January 2023 using a questionnaire that was distributed online with a Likert scale via Google Form. A total of 318 respondents from 30 provinces in Indonesia who purchased topical analgesic drugs with complaints of musculoskeletal disorders and aged 18-60 years participated in this study. The data was analyzed using multiple linear regression to determine the relationship of psychological, cultural, social, and personal factors associated with purchasing decisions

Results: The study showed that the majority of respondents were male (50.6%), domiciled in Central Java (20.1%), aged 21-25 years (29.9%), worked as private employees (37.1%) with a working duration of 6-8 hours (59.4%), and had an income of IDR 2,500,000-3,499,000/month (40.6%). The product most frequently purchased was the cream dosage form (60.1%), with locations in pharmacies (74.5%). The results of partial and simultaneous hypothesis testing show that psychological, cultural, social, and personal factors have a significant positive influence (p < 0.05) on the decision to purchase topical analgesic drugs among consumers who need medication for musculoskeletal disorders

Conclusion: Given that psychological, cultural, social and personal factors influence decisions, it is recommended that marketers understand these factors.


Keywords


musculoskeletal disorders; purchase decision; topical analgesics

Full Text:

PDF


References

  1. El-Tallawy SN, Nalamasu R, Salem GI, LeQuang JAK, Pergolizzi J V., Christo PJ. Management of Musculoskeletal Pain: An Update with Emphasis on Chronic Musculoskeletal Pain. Pain Ther. 2021;10(1):181-209. doi:10.1007/s40122-021-00235-2
  2. Kemenkes RI. Hasil Riset Kesehatan Dasar Tahun 2018. Kementrian Kesehatan RI. 2018;53(9):1689-1699.
  3. Cimmino MA, Ferrone C, Cutolo M. Epidemiology of chronic musculoskeletal pain. Best Pract Res Clin Rheumatol. 2011;25(2):173-183. doi:10.1016/j.berh.2010.01.012
  4. Derry S, Wiffen PJ, Kalso EA, et al. Topical analgesics for acute and chronic pain in adults - an overview of Cochrane Reviews. Cochrane Database Syst Rev. 2017;2017(5). doi:10.1002/14651858.CD008609.pub2
  5. Chang RK, Raw A, Lionberger R, Yu L. Generic development of topical dermatologic products: Formulation development, process development, and testing of topical dermatologic products. AAPS J. 2013;15(1):41-52. doi:10.1208/s12248-012-9411-0
  6. Puig L, Carrascosa JM, Belinchón I, et al. Adherence and patient satisfaction with topical treatment in psoriasis, and the use, and organoleptic properties of such treatments: A delphi study with an expert panel and members of the psoriasis group of the spanish academy of dermatology and venereolo. Actas Dermosifiliogr. 2013;104(6):488-496. doi:10.1016/j.adengl.2012.12.003
  7. Shariff Z, Kirby D, Missaghi S, Rajabi-Siahboomi A, Maidment I. Patient-centric medicine design: Key characteristics of oral solid dosage forms that improve adherence and acceptance in older people. Pharmaceutics. 2020;12(10):1-15. doi:10.3390/pharmaceutics12100905
  8. Palmeira-de-Oliveira R, Oliveira AS, Rolo J, et al. Women’s preferences and acceptance for different drug delivery routes and products. Adv Drug Deliv Rev. 2022;182:114133. doi:10.1016/j.addr.2022.114133
  9. Ibrahim IR, Ibrahim MIM, Al-Haddad MS di. The influence of consumers’ preferences and perceptions of oral solid dosage forms on their treatment. Int J Clin Pharm. 2012;34(5):728-732. doi:10.1007/s11096-012-9667-6
  10. Alessandrini E, Gonakova M, Batchelor H, et al. Colour of Medicines and Children’s Acceptability? A Systematic Literature Review of Children’s Perceptions about Colours of Oral Dosage Forms †. Pharmaceutics. 2023;15(7). doi:10.3390/pharmaceutics15071992
  11. Hummler H, Page S, Stillhart C, et al. Influence of Solid Oral Dosage Form Characteristics on Swallowability, Visual Perception, and Handling in Older Adults. Pharmaceutics. 2023;15(4). doi:10.3390/pharmaceutics15041315
  12. Kabeya K, Satoh H, Hori S, Sawada Y. Experimental study on patient preferences regarding the shape and size of medical tablets and capsules using three-dimensionally printed plastic model formulations. Patient Prefer Adherence. 2021;15:863-870. doi:10.2147/PPA.S306582
  13. Hassan R, Siddique ZR. Factors affecting Consumer Purchase Decisions of Medicine without Prescriptions in OTC: A Study in Bangladesh. Jahangirnagar J Mark. 2018;6(February 2021):1-14. https://www.researchgate.net/publication/349054911.
  14. Arcaro R, da Veiga CRP, da Silva WV, da Veiga CP. Attitude and purchase intention to generic drugs. Int J Environ Res Public Health. 2021;18(9). doi:10.3390/ijerph18094579
  15. Neculai A. Analyzing Consumer Behavior towards Purchasing Pharmaceutical Products Online. 2022;XXII(1):659-666.
  16. Kotler P, Keller KL. A Framework for Marketing Management. Sixth Edit. London, England: Pearson Education © 2016.; 2016.
  17. Ortiz MI, Molina MAR, Arai YCP, Romanò CL. Analgesic drugs combinations in the treatment of different types of pain. Pain Res Treat. 2012;2012:2-3. doi:10.1155/2012/612519
  18. Manuere HT, Chikazhe L, Manyeruke J. Theoretical Models of Consumer Behaviour: a Literature Review. Int J Educ Humanit Soc Sci. 2022;05(02):105-112. doi:10.54922/ijehss.2022.0368
  19. Roquelaure Y. Musculoskeletal disorders and psychosocial factors at work. ETUI Res Pap. 2018;142.
  20. Paddison A, Olsen K. Painkiller purchasing in the UK: An exploratory study of information search and product evaluation. Int J Pharm Healthc Mark. 2008;2(4):284-306. doi:10.1108/17506120810922330
  21. Ruse AV, Cristea MA, Ciobanu OM, Roman PA. Decision Making Factors In Purchasing The Analgesics Brands On Romanian Pharmaceutical Market. Ann Univ Oradea Econ Sci. 2019;(2):321-329. https://anale.steconomiceuoradea.ro/volume/2019/n2/32.pdf.
  22. Garg T, Rath G, Goyal AK. Comprehensive review on additives of topical dosage forms for drug delivery. Drug Deliv. 2015;22(8):969-987. doi:10.3109/10717544.2013.879355
  23. Semi-Solid and Semi-Liquid Dosage Forms: What to Know. https://ascendiapharma.com/newsroom/semi-solid-semi-liquid-dosage-forms. Accessed November 11, 2023.
  24. Buhse L, Kolinski R, Westenberger B, et al. Topical drug classification. Int J Pharm. 2005;295(1-2):101-112. doi:10.1016/j.ijpharm.2005.01.032
  25. Maqbool, Amman. Mishra, Manoj. Pathrak, Supriya. Kesharwani, Adarsh. Kesharwani A. Semi solid dosage forms manufacturing: tools, critical process parameters, strategies, optimization and recent advances. Indo Am J Pharamceutical Res. 2017;7(11).
  26. Chan V, Tran H. Purchasing Over-the-counter medicines from Australian pharmacy: What do the pharmacy customers value and expect? Pharm Pract (Granada). 2016;14(3):782. doi:10.18549/PharmPract.2016.03.782
  27. Tran S, Calabretto JP, Sorich M. Consumer-pharmacist interactions around complementary medicines: Agreement between pharmacist and consumer expectations, satisfaction and pharmacist influence. Int J Pharm Pract. 2013;21(6):378-385. doi:10.1111/ijpp.12027
  28. Saputri R, Yuliani E. Faktor-faktor yang mempengaruhi konsumen dalam pengambilan keputusan pembelian produk suplemen Vitamin C di Bojonegoro. JAPRI (Jurnal Penjas dan Farm. 2020;3:44-52. http://journal.unugiri.ac.id/index.php/JAPRI/article/download/161/98.
  29. OpenCourseWare UPJ. Psychological Influences on Consumer Behavior. http://www.ocw.upj.ac.id/files/Slide-PSY209-PSY209-Slide-03-04-2021.pdf. 2021. https://www.ocw.upj.ac.id/files/Slide-PSY209-PSY209-Slide-03-04-2021.pdf.
  30. Roy P. Theory and Models of Consumer Buying Behaviour: A Descriptive Study. SSRN Electron J. 2022;(August). doi:10.2139/ssrn.4205489
  31. Reina Paz MD, Rodríguez Vargas JC. Main theoretical consumer behavioural models. A review from 1935 to 2021. Heliyon. 2023;9(3):e13895. doi:10.1016/j.heliyon.2023.e13895
  32. Šostar M, Ristanović V. Assessment of Influencing Factors on Consumer Behavior Using the AHP Model. Sustain. 2023;15(13). doi:10.3390/su151310341
  33. Inabo S. Customer perception: Definition, importance & how to improve it. https://www.zendesk.com/blog/simple-guide-customer-perception/. Published 2023. Accessed November 11, 2023.



DOI: https://doi.org/10.22146/jmpf.90635

Article Metrics

Abstract views : 1599 | views : 747

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice)

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

©Jurnal Manajemen dan Pelayanan Farmasi
Faculty of Pharmacy
Universitas Gadjah Mada
Creative Commons License
View My Stats