Strategi Pemasaran Produk Suvenir Pendukung Desa Wisata Tinalah Dan Program Bela Beli Kulon Progo

https://doi.org/10.22146/jp2m.41025

Anggi Rahajeng(1*)

(1) Prodi Ekonomi Terapan Departemen Ekonomika dan Bisnis Sekolah Vokasi UGM
(*) Corresponding Author

Abstract


This paper aims to provide an analysis of the activities of community service performed to increase the income of rural communities by modified inhouse training marketing strategy of supporting souvenir products of Tinalah Tourism Village, Purwoharjo Samigaluh Kulon Progo. The majority of Purwoharjo villagers work in primary sectors such as agriculture and livestock, the income of the population is relatively low, so look for alternative work by developing Desa Wisata Tinalah. The addition and / or change of livelihoods of the primary sector that sells goods to the tourism sector that sells services require adaptation processes especially in terms of providing services to visitors / tourists. Making village tourism souvenirs requires skills to market products to tourists so that satisfaction can be met optimally. Therefore, the team of the Department of Economics and Business, Vocational College UGM held a marketing strategy training for souvenir product of Tinalah Tourism Village which is later expected to increase the income of the villagers. This training was given to all members of Tinalah Village and some Purwoharjo Village Government Staff. Marketing strategy that used both offline and online (making email account and blog) towards e-smart SMEs thus they may involve in online market place. The expected outcome of this community service activity is increasing skill of the business actor in marketing the souvenir products supporting the tourist village to meet the optimum tourist satisfaction in order to increase the income of Purwoharjo village community.


Keywords


Tourism Village; modified inhouse training; product marketing strategy

Full Text:

PDF


References

Kouthouris,C. & K. Alexandris. (2005). "Can Service Quality Predict Customer Satisfaction and Behavioral Intentions in the Sport Tourism Industry? An Applicaiton of the SEVQUAL Model in an Outdoors Setting", Journal of Sport Tourism, vol. 10(2), pp. 101-111 Phillip Kotler. (2000). Marketing Management. Prentice Hall, New Jersey Rencana Induk Pengembangan Kepariwisataan Tahun 2010-2025 Sunarto. (2004). Prinsip-prinsip Pemasaran. Yogyakarta: Umus Tjiptono, Fandy. (1995). Strategi Pemasaran. Yogyakarta: Andi Offset UU No. 10 Tahun 2009 Tentang Kepariwisataan



DOI: https://doi.org/10.22146/jp2m.41025

Article Metrics

Abstract views : 1092 | views : 8170

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Jurnal Pengabdian dan Pengembangan Masyarakat

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.