Destinasi Wisata Pintar untuk Meningkatkan Pengalaman Wisata Melalui Personalisasi Layanan (Studi Kasus Pada Perusahaan Pariwisata di Jawa Tengah)

https://doi.org/10.22146/jp2m.48333

Bambang Guritno(1*), Haniek Listyorini(2), Renny Aprilliani(3), Y Sutomo(4)

(1) Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang
(2) Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang
(3) Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang
(4) Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang
(*) Corresponding Author

Abstract


Smart concepts into tourism destinations are dynamically embraced to connect stakeholders through technology platforms where information related to tourism activities can be exchanged directly. Instant information exchange has also created a huge data collection known as Big Data which may be computationally analyzed to reveal patterns and trends. Smart Tourism Destinations must make optimum use of Big Data by offering services that are suitable for the preferences of the user at the right time. In this connection, this paper aims to understand the contribution of how smart Tourism Destinations can potentially enhance the tourism experience through offering more personalized products or services to meet each visitor's unique needs and preferences. By using the skinative method and descriptive approach and the sample was taken through purposive sampling, the companies engaged in the tourism sector obtained the following research results: Understanding the needs, desires and desires of travelers became increasingly important for the competitiveness of tourism destinations. Therefore, the findings in this study are expected to be very beneficial for the number of tourism destinations.


Keywords


Smart travel destinations; Big Data; Technology; Tourism

Full Text:

PDF


References

Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21 (1), 97–116.

Buhalis, D., & Amaranggana, A. (2014). Smart tourism destinations. Dublin: IFITT.

Chatfield, C., et al. (2005). Personalisation in intelligent environments: Managing the information flow. Canberra: OZCHI.

Cisco. (2008). Enabling smart room technology for the ultimate luxury hotel experience. Amster- dam: Cisco.

DiCicco-Bloom, B., & Crabtree, B. F. (2006). The qualitative research interview. Medical Education, 40, 314–321.

Dowden, M. (2014). Smart cities: The end of privacy or the key to active citizenship? London: Global Banking & Finance Review.

Engage Customer. (2014). Engage customer. [Online] Available at: http://www.engagecustomer. com/article.detail.php?a 11072#.U7lcgPldVIw. Accessed July 6, 2014.

Evans, M. R., Fox, J. B., & Johnson, R. B. (1995). Identifying competitive strategies for successful tourism destination development. Journal of Hospitality & Leisure Marketing, 3(1), 37–45.

Farah, P. (2012). Future of retail banking. Amsterdam: Cisco.

Finn, M., Elliot-White, M., & Walton, M. (2000). Tourism & leisure research methods; Data collection, analysis and interpretation. Harlow: Pearson.

Foss, N., Laursen, K., & Pedersen, T. (2011). Linking customer interaction and innovation: The mediating role of new organizational practices. Organization Science, 22, 980–999.

Habegger, B., et al. (2014). Personalization vs. privacy in big data analysis. International Journal of Big Data, 1, 25–35.

Hoarau, H., & Kline, C. (2014). Science and industry: Sharing knowledge for innovation. Annals of Tourism Research, 46, 44–61.

InterContinental Hotels Group. (2014). Creating ‘moments of trust’. s.l.: InterContinental Hotels Group.

Jennings, G., & Weiler, B. (2004). Mediating meaning: Perspectives on brokering quality tourist experience. Melbourne: Monash University.

Jennings, G., et al. (2009). Quality tourism experiences: Reviews, reflections, research agendas. Journal of Hospitality Marketing & Management, 18, 294–310.

Jordan, F., & Gibson, H. (2004). Let your data do the talking. In J. Phillimore & L. Goodson (Eds.), Qualitative research in tourism. London: Routledge.

Juttner, U., Schaffner, D., Windler, K., & Maklan, S. (2013). Customer service experiences: Developing and applying a sequential incident laddering technique. European Journal of Marketing, 47(5), 738–768.

Kim, J.-H., & Ritchie, J. R. B. (2013). Cross-cultural validation of a memorable tourism experi- ence scale (MTES). Journal of Travel Research, 53, 323–335.

Mahmood, F. M., & Salam, Z. A. B. A. (2012). A conceptual framework for personalized location- based Services (LBS) tourism mobile application leveraging semantic web to enhance tourism experience (pp. 287–291). s.l.: IEEE.

Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2006). Lasting customer loyalty: A total customer experience approach. Journal of Consumer Marketing, 23(7), 397–405.

McCarthy, J. C., & Wright, P. C. (2004). Technology as experience. Cambridge, MA: MIT Press.

Michopoulou, E., & Buhalis, D. (2013). Information provision for challenging markets: The case of the accessibility requiring market in the context of tourism. Information & Management, 50, 229–239.

Neirotti, P., Marco, A. D., Cagliano, A. C., Mangano, G., & Scorrano, F. (2014). Current trends in smart city initiatives: Some stylised facts. International Journal of Urban Policy and Planning, 38, 25–36.

Neuhofer, B., Buhalis, D., & Ladkin, A. (2013). A typology of technology-enhanced tourism experiences. International Journal of Tourism Research. doi:10.1002/jtr.1958

Patton, M. Q., & Cochran, M. (2002). A guide to using qualitative research methodology. s.l.: Medecins Sans Frontieres.

Philips. (2014). Smart hotel smart return. Eindhoven: Philips.

Pine, B. J., & Gilmore, J. H. (1999). The experiences economy: Work is theatre and every business is a stage. Boston, MA: Harvard Business School Press.

Popescu-Zeletin, R., et al. (2003). Service architectures for the wireless world. Computer Com- munications, 26, 19–25.

Schaffers, H., Komninos, N., Pallot, M., Trousse, B., Nilsson, M., & Oliveira, A. (2011). Smart cities and the future Internet: Towards cooperation frameworks for open innovation. In Future Internet Assembly 2011: Achievements and Technological Promises. Heidelberg: Springer.

Sta˚hlbro¨st, A., Sa¨llstro¨m, A., & Holst, M. (2009). User evaluations in the wild – Experiences from mobile living labs. Mobile Living Labs.

Stickdorn, M., & Zehrer, A. (2009). Service design in tourism: Customer experience driven destination management. In S. Clatworthy (ed.). First Nordic conference on service design and service innovation. DeThinkingService-ReThinking-Design. Oslo: Norway.

Tussyadiah, I. P., & Fesenmaier, D. R. (2007). Interpreting tourist experiences from first-person stories: A foundation for mobile guides. In Proceedings of the 15th European conference on information systems. St. Gallen, Switzerland.

Wang, D., Park, S., & Fesenmaier, D. R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371–387.

Yang, Y., Williams, M. H., MacKinnon, L. M., & Pooley, R. (2005). A service-oriented person- alization mechanism in pervasive environments. s.l., IEEE.

Zhu, W., Zhang, L., & Li, N. (2014). Challenges, function changing of government and enterprises in Chinese smart tourism. Dublin: IFITT.

Zouni, G., & Kouremenos, A. (2008). Do tourism providers know their visitors? An investigation of tourism experience at a destination. Tourism and Hospitality Research, 8(4), 282–297.



DOI: https://doi.org/10.22146/jp2m.48333

Article Metrics

Abstract views : 2125 | views : 1800

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Jurnal Pengabdian dan Pengembangan Masyarakat

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.