Strategi Pengembangan Daya Tarik Kota Lasem Sebagai Kota Batik-Kopi
https://doi.org/10.22146/jpt.35371 Tangguh Okta Wibowo(1*)
(1) Pascasarjana UGM
(*) Corresponding Author
Abstract
This article explores about the tourism potency of Lasem city, a district located in Rembang Regency, Central Java. Data are collected from information circulating on the internet, some testimonials from blogs, and also observations from researchers directly. This article uses city branding theory to explore tourist destination and to maximize the potential things that can be developed. From the results of discussion, the strategies for developing Lasem city to attract many visitors are to formulate a new city branding for Lasem city supported by the development of infrastructure for supporting a city branding: the Lasem as Batik-Coffee City.
Keywords
Full Text:
PDFReferences
Buku:
Kolb, Bonita M. 2006. Tourism Marketing for Cities and Towns. USA: Elsevier, 2006.
Mastika, Ketut I. 2018. "Pengembangan Ekowisata Berwawasan Kearifan Lokal di Wilayah Eks Karesidenan Besuki, Jawa Timur." Jumpa, 4(2):240-252.
Pike, Steven. 2008. Destination Marketing: An Integrated Marketing Communication Approach. Hungary: Elsevier.
Website:
CB FM. 2011. “Keberadaan warung kopi Lelet perlu ditertibkan.” Radio CBFM. Diakses tanggal 6 November 2013. (http://cbfmrembang.blogspot.com/2011/11/keberadaan-warung-kopi-lelet-perlu.html).
Bandanaku, Elvi. 27 Maret 2012. “Menjadikan Lasem ‘Heritage City’ Pertama di Indonesia.” Kompasiana. Diakses tanggal 16 November 2013. (http://sosbud.kompasiana.com/2012/03/27/menjadikan-lasem-heritage-city-pertama-di-indonesia-449707.html)
Dansapar. 2012. “Lengket ala Kopi Lelet. 26 Desember 2012.” Dansapar. Diakses tanggal 6 November 2013. (http://www.dansapar.com/ 2012/12/26/lengket-ala-kopi-lelet/).
Irin, Sohirin. 01 Januari 2013. “Lelet, Cerita Minum Kopi yang Tak Pernah Mati.” Diakses tanggal 6 November 2013. (http://sohirin-irin.blogspot.com/2013/01/lelet-cerita-minum-kopi-yang-tak-pernah.html)
Toif, Maliki. 28 Mei 2013. “Sejarah Kopi Lelet Lasem Rembang.” Diakses tanggal 6 November 2013. (http://rembangonline.blogspot.com/2013/05/ sejarah-kopi-lelet-lasem-rembang.html)
Sawitri, Yusmei. 2013. “Keunikan Warung Lelet Kopi Bagian II.” Solopos. Diakses pada tanggal 6 November 2013. (http://www.solopos.com/2013/04/16/keunikan-warung-kopi-lelet-di-lasem-bagian-ii-396918).
Wikipedia. 2013a. “Lasem, Rembang.” Wikipedia. Diakses tanggal 6 November 2013. (http://id. wikipedia.org/wiki/Lasem,_Rembang).
Wikipedia. 2013b. “Kopi Lelet.” Wikipedia. Diakses tanggal 6 November 2013. (http://id.wikipedia.org/wiki/Kopi_lelet).
Wulandari, Nenny. 2013. “Kesengsem Kopi Lasem.” Diakses pada tanggal 6 November 2013. (http://nennywulandari.wordpress.com/2013/04/02/ kesengsem-kopi-lasem/)
Video:
Arie Saputro Channel. Video Youtube :KOPI LELET REMBANG. Diakses tanggal 6 November 2013. (http://www.youtube.com/watch?v= hqkHeibMGyg)
Nu ZulfikRock Channel Pesona Kopi Lelet Lasem by MetroTv. Diakses tanggal 6 November 2013. (http://www.youtube.com/watch?v=o1uY3CubPEQ)
Apendiks Gambar:
Gbr 1 Sumber Google Maps
Gbr 2 Sumber Dansapar.com
Gbr 3 Sumber SoloPos.com
DOI: https://doi.org/10.22146/jpt.35371
Article Metrics
Abstract views : 4208
| 
views : 5434
Refbacks
- There are currently no refbacks.
Copyright (c) 2018 Tangguh Okta Wibowo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.