Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin
https://doi.org/10.22146/jpt.43175 Devin Cahya Triansya(1*), Beta Budisetyorini(2)
(1) Deputi Bidang Pengembangan Industri dan Kelembagaan, Kementerian
(2) Sekolah Tinggi Pariwisata Bandung
(*) Corresponding Author
Abstract
Abstract
The continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin.
Keywords
Full Text:
PDFReferences
Agapito, Dora et al. (2013). The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis. Journal of Travel & Tourism Marketing. Vol. 30. No. 5. P1-27).
Agung, I Gusti Ngurah. (2014). Manajemen Penyajian Analisis Data Sederhana. Jakarta : PT RajaGrafindo Persada.
Arifin, Zainal. (2011). Penelitian Pendidikan:Metode dan Paradigma Baru. Bandung : PT Remaja Rosdakarya.
Arikunto, Suharsimi. (2002). MetodologiPenelitian. Jakarta : Rineka Cipta.
-------------------------. (2006). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta : Rineka Cipta.
Budiaji, Weksi. (2013). Skala Pengukuran dan Jumlah Respon Skala Likert. Jurnal Ilmu Pertanian dan Perikanan. Vol. 2. No. 2. p127-133.
Bungin, Burhan. (2005). Metode Penelitian Kuantitatif. Jakarta : Kencana Prenada Media.
Cresswell, John W. (2003). Research Design : Qualitative, Quantitative and Approached. California : Sage Publication, Inc.
Crotti, Roberto & Tiffany Misrahi (Ed). (2015). The Travel & Tourism Competitiveness Report 2015. Geneva : World Economic Forum (WEF).
Dinas Kebudayaan dan Pariwisata Kota Banjarmasin 2017
Ghony, Junaidi & Fauzan Almanshur. (2012). Metode Penelitian Kualitatif. Yogyakarta : AR-Ruzz Media.
Ghozali, Imam. (2012). Aplikasi Analisis Multivariat dengan SPSS. Semarang : Badan Penerbit FE UNDIP.
Goffi, Gianluca. (2013). A Model Of Tourism Destination Competitiveness: The Case Of The Italian Destinations of Excellence. Jurnal Anuario Turismo y Sociedad. Vol. 14. p121-147.
Gujarati, Damodar. (2003). Basic Econometrics, Fourth Edition. New York : McGraw-Hill.
-----------------------. (2012). Econometrics by Example. New York : Palgrave Macmillan,
Gunawan, Imam. (2016). Pengantar Statistika Inferensial. Jakarta : PT Rajagrafindo Persada.
Hallman, Kirstin et al. (2015). Perceived Destination Image : An Image Model for a Winter Sports Destination and Its Effect on Intention to Revisit. Journal of Travel Research. Vol. 54. No. 1. p94-106
Hapsari, Nurul Retno et al. (2014). Pengaruh Atribut Produk Wisata dan Electronic Word Of Mouth (Ewom) terhadap Keputusan Berkunjung pada Obyek Wisata Umbul Sidomukti Kabupaten Semarang. Jurnal Ilmu Administrasi Bisnis. Vol. 3. No. 4. p249-259.
Hermawan, Asep. (2009). Penelitian Bisnis. Jakarta : Grasindo.
Ismayanti. (2010). PENGANTAR PARIWISATA. Jakarta : Grasindo.
Mahadewi, Ni Made Eka. (2012). Atraksi, Produk Wisata, dan Event Wisata dari Teori ke Praktik. Jurnal Perhotelan dan Pariwisata. Vol. 2. No. 1. p1-10).
Margono, Drs S. (2004). Metode Penelitian Pendidikan. Jakarta : Rineka Cipta.
Morrison, Alastair M. (2013). Marketing and Managing Tourism Destination. London : Routledge.
Nawawi. Hadari. (2001). Manajemen Sumber Daya Manusia untuk Bisnis yang Kompetitif. Yogyakarta : Gajah Mada University Press.
Nazir, Moh. (2014). Metode Penelitian. Bogor : Ghalia Indonesia.
Nuriata. (2014). Paket Wisata Penyusunan Produk dan Penghitungan Harga. Bandung : Alfabeta.
Nurwitasari, Ayu. (2015). Pengaruh Wisata Gastronomi Makanan Tradisional Sunda terhadap Keputusan Wisatawan Berkunjung ke Kota Bandung. Jurnal Barista. Vol. 2. No. 1. P92-102.
Prideaux, Bruce & Malcolm Cooper. (2009). River Tourism. London : CAB International.
Priyanto, Rizky, et al. (2016). Pengaruh Produk Wisata, Destination Image, dan Word of Mouth Terhadap Keputusan Berkunjung (Studi Kasus pada Pengunjung Objek Wisata Goa Kreo Semarang). Jurnal Ilmu Administrasi Bisnis. Vol. 5. No. 1. p217-226).
Pro Kalimantan Selatan managed by Radar Banjarmasin. (2016). Banjarmasin TARGETKAN 1 JUTA WISATAWAN DALAM SETAHUN. Diambil dari website : http://kalsel.prokal.co/read/news/4676-banjarmasin-targetkan-1-juta-wisatawan-dalam-setahun.html.
Radisic, Branka Berc. (2010). Marketing Activities in Selling a Destination’s Tourism Product. Jurnal Tourism & Hospitality Management 2010. Pp765-770
Ritchie, J.R. Brent & Geoffrey I. Crouch. (2003). The Competitive Destination A Sustainable Tourism Perspective. Cambridge : CABI Publishing.
Sandjojo, Nidjo. (2011). Metode Analisis Jalur (Path Analysis) dan Aplikasinya. Jakarta : Pustaka Sinar Harapan
Sarwono, Jonathan. (2006). Metode Penelitian Kuantitatif dan Kualitatif. Yogyakarta : Graha Ilmu.
Simamora, Bilson. (2002). Panduan Riset Perilaku Konsumen. Surabaya : Pustaka Utama.
Soewadji, Jusuf. (2012). Pengantar Metodologi Penelitian. Jakarta : Mitra Wacana.
Sulistiyana, Rizki Teguh, et al. (2015). Pengaruh Fasilitas Wisata dan Harga terhadap Kepuasan Konsumen (Studi pada Museum Satwa). Jurnal Administrasi Bisnis / JAB. Vol. 25. No. 1. p1–9.
Suryadana, M. Liga & Vanny Octavia (2015). Pengantar Pemasaran Pariwisata. Bandung : Alfabeta.
Statistik Daerah Kota Banjarmasin 2014
------------------------------------------- 2015
------------------------------------------- 2016
Tjiptono, Fandy. (2008). Strategi Pemasaran. Yogyakarta : Andy Offset.
Umar, Husein. (2005). Metode Penelitian Untuk Skripsi dan Tesis Bisnis. Jakarta : Grafindo.
Wahdiniwaty, Rahma. (2013). Aksesibilitas Wisata pada Kota Metropolitan di Negara Berkembang (Studi Survey di Wilayah Bandung Raya). Jurnal Majalah Ilmiah UNIKOM. Vol.11. No.2. p200-209.
Yoeti, Oka A. (2001). Ilmu Pariwisata : Sejarah, Perkembangan, dan Prospeknya. Jakarta : Pertja.
Zakia, Sheila Zara, et al. (2016). Pengaruh Produk Wisata, dan Word of Mouth terhadap Keputusan Berkunjung dengan Citra Destinasi sebagai Variabel Intervening (Studi pada Obyek Wisata Colo Kudus). Jurnal Administrasi Bisnis. Vol. 5. No. 4. p510 – 518.
DOI: https://doi.org/10.22146/jpt.43175
Article Metrics
Abstract views : 5796
| 
views : 10131
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Devin Cahya Triansya, Beta Budisetyorini
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.