Pengaruh Motivasi dan Persepsi Wisatawan terhadap Pertunjukan Musik Angklung Malioboro sebagai Daya Tarik Wisata di Kota Yogyakarta

https://doi.org/10.22146/jpt.72484

M Zacky Faluti(1*), Muhammad Baiquni(2), Tri Kuntoro Priyambodo(3)

(1) Sekolah Pascasarjana, Universitas Gadjah Mada
(2) Universitas Gadjah Mada
(3) Univeristas Gadjah Mada
(*) Corresponding Author

Abstract


Topik penelitian mengenai peranan musik di destinasi wisata mulai berkembang dalam beberapa tahun terakhir di Eropa, Amerika bahkan di Asia, namun di Indonesia topik penelitian ini masih banyak diteliti, apalagi yang berhubungan dengan musik tradisional di destinasi wisata perkotaan. Padahal musik sangat penting untuk mempromosikan pemasaran perkotaan, pembentukan citra positif dan memiliki dampak positif dalam membangkitkan suasana hati wisatawan. Selain itu, musik dapat menciptakan serta meningkatkan pengalaman yang baik dan menyenangkan di destinasi wisata. Penelitian ini bertujuan untuk memahami lebih lanjut tentang motivasi dan persepsi wisatawan dengan melakukan survei terhadap wisatawan yang menyaksikan pertunjukan musik angklung Malioboro di kota Yogyakarta yang dikenal dengan kota budaya dan kesenian yang beragam. Memahami bagaimana musik dapat memotivasi dan dipersepsikan wisatawan perlu memperhatikan lebih lanjut, dapat memberikan efek positif bagi destinasi wisata serta dapat membantu pengelolah destinasi untuk memastikan efektivitas perencanaan dan manajemen destinasi. Pendekatan kuantitatif yang digunakan dengan pengumpulan data menggunakan kuesioner online dan wawancara kepada pemusik angklung untuk mengkonfirmasi hasil. Penelitian ini menemukan bahwa terdapat pengaruh yang positif dan signifikan motivasi dan persepsi wisatawan terhadap pertunjukan musik angklung sebagai daya tarik wisata, serta mampu menciptakan suasana yang menyenangkan bagi wisatawan di destinasi. Penelitian ini memberikan wawasan holistik mengenai motivasi dan persepsi wisatawan terhadap pertunjukan musik di destinasi wisata kota,

The study of music in tourist destinations has been developed in recent years in Europe, the United States, and Asia. However, previous studies overlook the role of traditional music in urban tourism destinations, specifically in Indonesia. Music is essential to promote an urban destination, build destination image, lighten tourists’ mood, as well as create and improve experience values during destination visits. The present study aims to explore further tourist motivation and perception who watch angklung performances in Malioboro, Yogyakarta. It is also consistent that Yogyakarta is a popular destination for its culture and arts. The way how music affects tourist motivation and perception requires further investigation. Data was collected quantitatively by online survey, observation, as well as and interview to validate findings. The results show that there is a positive and significant influence among tourist motivation and perception of angklung performances, as a tourist attraction. Moreover, a lack of collaboration occurs between angklung players, destination managers, and stakeholders. This study suggests holistic information in terms of tourist motivation and perception towards musical performances within the urban destination, and practical implications for future research, as well as management of tourism destination development.


Keywords


Motivasi Wisatawan;Persepsi Wisatawan; Pertunjukan Musik Angklung Malioboro; Daya Tarik Wisata; Wisata Musik

Full Text:

PDF


References

Abreu-Novais, M., & Arcodia, C. (2013). Music festival motivators for attendance: Developing an agenda for research. International Journal of Event Management Research, 8(1), 34–48. Bogicevic, V. (2014). The effect of airport servicescape features on traveler anxiety and enjoyment Graduate Theses and Dissertations. Retrieved from http://scholarcommons.usf.edu/etd/4987. Borges, A. P., Cunha, C., & Lopes, J. (2020). The main factors that determine the intention to revisit a music festival. Journal of Policy Research in Tourism, Leisure and Events, 0(0), 1–22. https://doi.org/10.1080/19407963.2020.1817051. Cheng, T.-M., & Chen, M.-T. (2021). Creative Atmosphere in Creative Tourism Destinations: Conceptualizing and Scale Development. Journal of Hospitality & Tourism Research, 109634802110124. https://doi.org/10.1177/1096348 0211012459. Dean, D., & Suhartanto, D. (2019). The formation of visitor behavioral intention to creative tourism: the role of push–Pull motivation. Asia Pacific Journal of Tourism Research, 1665. https://doi.org/10.1080/1094166 5.2019.1572631. Doughty, K., & Lagerqvist, M. (2016). The ethical potential of sound in public space: Migrant pan flute music and its potential to create moments of conviviality in a ‘failed’ public square. Emotion, Space and Society, 20, 58–67. https://doi.org/10.1016/j.emosp a.2016.06.002. Duarte, P., Folgado-Fernández, J. A., & Hernández-Mogollón, J. M. (2018). Measurement of the impact of music festivals on destination image: The case of a womad festival. Event Management, 22(4), 517–526. https://doi.org/10.3727/1525995 18X15264726192451. Gibson, C. dan Connell, J., (2005). Music and Tourism: On the Road Again. Clevedon: Channel View Publications. Han, J., Wang, W., Zheng, C., & Zhang, J. (2017). Host perceptions of music festival impacts: time and space matter? Pacific Journal of Tourism, 22(11), 1156–1168. https://www.tandfonline.com/d oi/abs/10.1080/10941665.2017. 1374986. Hidayati, S, N. (2021). Konferensi International Sound of Borobudur “Music Over Nations” menemukan atmosfer Baru Destinasi Wisata Candi Borobudur. Diakses pada 7 Juli 2021, dari https://www.kompasiana.com/saptinurulh/60dfc93e15251028c92497e2/konferensi-internasional-sound-of-borobudur-music-over-nations-menemukan-atmosfer-baru-destinasi-wisata-candi-borobudur?page=3 Hoeven, van der, A., & Hitters, E. (2019). The social and cultural values of live music: Sustaining urban live music ecologies. Cities, 90(March), 263–271. https://doi.org/10.1016/j.cities.2 019.02.015. Kazig, R. (2019). The effects of atmospheres. Advances in Culture, Tourism and Hospitality Research, 16, 107– 117. https://doi.org/10.1108/S1871- 317320190000016014. Kruger, M., & Saayman, M. (2013). Assessing the viability of first-time and repeat visitors to an international jazz festival in South Africa. Event Management, 17(3), 179–194. https://doi.org/10.3727/152599513X13668224082422. Kulczynski, A., Baxter, S., & Young, T. (2016). Measuring motivations for popular music concert attendance. Event Management, 20(2), 239–254. https://doi.org/10.3727/1525995 16X14643674421816. Leenders, M. A. A. M., Go, F. M., & Bhansing, P. V. (2015). The Importance of the Location in Hosting a Festival: A Mapping Approach. Journal of Hospitality Marketing and Management, 24(7), 754–769. https://doi.org/10.1080/1936862 3.2014.934981. Li, M., Cai, L. A., Lehto, X. Y., & Huang, J. Z. (2010). A missing link in understanding revisit intention-the role of motivation and image. Journal of Travel and Tourism Marketing, 27(4), 335– 348. https://doi.org/10.1080/1054840 8.2010.481559. Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(1), 41–56. https://doi.org/10.1177/1356766707084218. Min, Z., Jie, Z., Xiao, X., Mengyuan, Q., Youhai, L., Hui, Z., TzHsuan, T., Lin, Z., & Meng, H. (2020). How destination music affects tourists’ behaviors: travel with music in Lijiang, China. Asia Pacific Journal of Tourism Research, 25(2), 131– 144. https://doi.org/10.1080/1094166 5.2019.1683046. Murianto, (2014). Potensi Dan Persepsi Masyarakat Serta Wisatawan Terhadap Pengembangan Ekowisata Di Desa Aik Berik, Lombok Tengah. Jurnal Master Pariwisata (JUMPA), 01, 43–64. https://doi.org/10.24843/jumpa. 2014.v01.i01.p03. Nguyen, T., Lee, K., Chung, N., & Koo, C. (2020). The way of generation Y enjoying Jazz festival: a case of the Korea (Jarasum) music festival. Asia Pacific Journal of Tourism Research, 25(1), 52–63. https://doi.org/10.1080/1094166 5.2019.1580755. Perron-Brault, A., de Grandpré, F., Legoux, R., & Dantas, D. C. (2020). Popular music festivals: An examination of the relationship between festival programs and attendee motivations. Tourism Management Perspectives, 34(September 2018), 100670. https://doi.org/10.1016/j.tmp.20 20.100670. Philemon, J. R. M. (2015). Assessment Of Tourists Perception and Satisfaction Of Tanzania Destination. European Scientific Journal May 2015 Edition Vol.11, No.13, 11(13), 107– 119. https://core.ac.uk/download/pdf/236409749.pdf Putri, D. A. M., & Nurhidayati, H. (2018). Faktor Pendorong Dan Penarik Wisatawan Terhadap Jazz Gunung Bromo Sebagai Atraksi Music Tourism Di Jawa Timur. Journal of Tourism Destination and Attraction, 6(1), 26–38. https://doi.org/10.35814/touris m.v6i1.761. Saraswati, A, A. Putra, A, M. Rahyuda, I. (2018). Motivasi Wisatawan Berkunjung Ke Malioboro Yogyakarta. Prosiding Penelitian Lapngan II, Kajian Hotel dan Restoran di Daerah Istimewa Yogyakarta. Diakses 17 Kawistara, Vol. xx, No. x, xx bulan tahun: hal.00-00 dari: http://erepo.unud.ac.id/id/eprint/ 25674/1/079c4d24824f67589b8 0918ce0662d59.pdf Sedmak, G., Kerma, S., & Čivre, Ž. (2020). Traditional music in tourists’ eyes–the case of Slovene Istria. Journal of Heritage Tourism. https://www.tandfonline.com/d oi/abs/10.1080/1743873X.2020. 1808002. Sound Diplomacy and ProColombia. (2018). Music Is the new Gastronomy: White Paper on Music and Tourism – You Guide to Connecting Music and Tourism, and Marketing the Most Out of it. Diakses dari: https://www.sounddiplomacy.c om/our-insights/music-tourismwhite-paper. Song, Y., & Yuan, M. (2020). Tourism and its impact on Dong traditional music and life in Xiaohuang. Journal of Tourism and Cultural Change, 17. https://www.tandfonline.com/d oi/abs/10.1080/14766825.2019. 1707839. Stipanović, C. Rudan, E. Zubović, V. (2020). the Role of Traditional Music in Tourist Destination Development. Tourism & Hospitality Industry Congress Proceedings, July, 289–301. Diakses dari: https://www.researchgate.net/pu blication/342832572_THE_RO LE_OF_TRADITIONAL_MUS IC_IN_TOURIST_DESTINAT ION_DEVELOPMENT. Suni, J., & Pesonen, J. (2019). Hunters as tourists–an exploratory study of push–pull motivations. Scandinavian Journal of Hospitality and Tourism, 19(2), 175–191. https://doi.org/10.1080/1502225 0.2017.1407668. Tan, X. W. A. (2021). Atmospheres of street performance in Taipei: Affect and emotion as dynamic, simultaneous, more-than-representational experiences. Emotion, Space and Society, 38(May 2020), 100766. https://doi.org/10.1016/j.emosp a.2021.100766. Uk Music. (2020). Music By Numbers 2020. Diakses dari: https://www.ukmusic.org/resear ch-reports/music-by-numbers-2020/ (diakses 15 Maret 2021). Vinnicombe, T., & Sou, P. U. J. (2017). Socialization or genre appreciation: the motives of music festival participants. International Journal of Event and Festival …, 8(3), 274–291. ttps://www.emerald.com/insig ht/content/doi/10.1108/IJEFM05-2016-0034/full/html. Wang, X., & Leou, C. H. (2015). A Study of Tourism Motivation, Perceived Value and Destination Loyalty for Macao Cultural and Heritage Tourists. International Journal of Marketing Studies, 7(6), 83. https://doi.org/10.5539/ijms.v7n 6p83. Wibisono, A., (2016), Potensi Pariwisata Musik Sebagai Alternatif Pariwisata Baru Di Indonesia (Contoh Kasus Java Jazz), Tesis: Universitas Gadjah Mada.



DOI: https://doi.org/10.22146/jpt.72484

Article Metrics

Abstract views : 916 | views : 664

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 M Zacky Faluti

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal Pariwisata Terapan is published by Sekolah Vokasi, Universitas Gadjah Mada, Indonesia with registered number ISSN 2580-1031 (Print) and ISSN 2580-104x (Online). This website is licensed under a Creative Commons Attribute-ShareAlike 4.0 International License. Built on the Public Knowledge Project's OJS 2.4.8.1.


free
hit counter View My Stats =======