Representasi Maskulinitas dalam Iklan
https://doi.org/10.22146/jsp.11056
Novi Kurnia
(1*)
(1) Universitas Gadjah Mada
(*) Corresponding Author
Abstract
The phenomenon of hegemonic masculinity have been well understood, despite the fact that mass media in general and advertisement in particular, is a medium for contestation between masculinity and feminity. This article shows that, new feature of masculinity has come due to the adaptation of feminity. The new feature of masculinity has been known as metrosexual.
Keywords
gender; maskulinitas; representasi; dominasi laki-laki; iklan; budaya patriarkhi
DOI:
https://doi.org/10.22146/jsp.11056
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