GERIA PUSAT INDUSTRI BANTEN NGABEN DI BALI PERSPEKTIF SOSIOLOGI KOMODIFIKASI AGAMA

Abstract

In the 2000s, banten (offerings) of ngaben (cremation), a ritual of death in Balinese community is obtained
through market so it creates the commodification of banten. This condition is caused by the characteristics
of banten as an economic item, so the Balinese especially women is no longer to be able to make banten,
and the expanding of market ideology turns someone to be more comfortable buying banten ngaben rather
than making them independently. This condition provides an opportunity for geria (house of the priest)
to develop the industry of banten. This is well corresponded with the ideology prevailing in geria, namely
market ideology so that they see banten as a source of benefit. The position of geria is stronger than the
consumer of banten because geria dominates various capitals, such as economic, social, cultural, and symbolic
capital synergistically. As the result, geria as banten manufacturer controls consumer hegemonically. This
phenomenon is reflected on the price of banten set by geria and the consumer is just following