Article in Press

The articles served on this page have been all reviewed properly according to the RUBIKON standards and policies and are accepted to be published in the upcoming issues. However, the articles have no particular publication date yet, until they are officially published on the website in a complete issue or volume.


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Vol 9, No 2 (2022)

1. Gender Bias & Religious Discrimination: Positive Framing of News Report Coverage on Mauree Turner

Erwanda Resti Chaerunissa & Aris Munandar

Abstract

Mass media plays an important role in our lives and society to a greater degree. As a primary source of information that people tend to go for, the kind of information mass media provides matters. The problem is that every message we see in the media is constructed and that even texts like news reports are not entirely authentic. Previous studies have shown that news media do have their own tendency in writing their news reports, through which the minority communities are usually the ones to receive the short end of the stick. On that account, this study, through conducting critical discourse analysis, attempts to see the media framing in Mauree Turner’s 2020 Oklahoma state legislative election news reports and find an underlying motive behind such framing. The finding shows that in general, the media framed Turner positively in their reports and that this positive frame implies an inherent gender bias and religious discrimination within American society.

 

2. Local Community Innitiave in Tackling Food Desert: Achieving Fair and Sustainable Transformation is South Memphis

Safiera Nadya Utama & Asri Saraswati

Abstract

The issue of food desert (difficulty in accessing healthy food at affordable prices) is a phenomenon that has long plagued a number of regions in the United States. Uniquely, this issue has a close relationship with racism because the majority of the population living in food desert areas are its black population, such as the area of South Memphis, which in 2019, was nicknamed “The Hunger Capital of America”. This article aims to understand the design and implementation of solutions to the food desert issue in South Memphis using the lens of local food network and just sustainability concept. This study also aims to analyze how racial and class awareness are integrated into solutions formulated by local communities, considering that the majority of the population living in the food desert area are black and in the lower middle-class group. Related to the sustainable aspect of the just sustainability concept, this study will also evaluate how initiatives such as farmer's market and community kitchens in the form of non-commercial practices, can be an effective and sustainable solution to the food desert issue in the long term.


3. The Magic Role of Kim Nam Joon as a Leader of BTS in Conquering American Market

Iin Rachmawati

Abstract

Bangtan Sonyeondan or popularly known as BTS is a South Korean phenomenal group. The massive popularity of BTS all over the world cannot be separated from the magic role of their leader, Kim Nam Joon. This research tried to explore about the role of Kim Nam Joon towards BTS global popularity. This research used qualitative descriptive method by using Zakeer’s leadership theories and styles as well as used Brown’s audience involvement approach to analyze the data. The result showed that there are four major reasons of Kim Nam Joon’s influence over BTS success: Kim Nam Joon marked the beginning of BTS, Kim Nam Joon’s compassion and dedication, Kim Nam Joon’s powerful speech, and Kim Nam Joon’s leadership role towards teamwork. Moreover, there was also the fact that several non-BTS American fans tend to become ARMY after they knew about Kim Nam Joon’s leadership role. This is interesting because not all BTS fans becoming ARMY from enjoying BTS songs and performances.