Strategi Pengembangan Pariwisata Berbasis Potensi:  Analisis SWOT Desa Wisata di Sekitar Candi Borobudur

Salma Yubdina; Dewi Kartika Rini; Ni Made Shinta Dwi Maharani; Nurul Khairiyah; Andre Dwi Prasetyo; Aisyia Azzahara

doi:10.22146/jnp.100577

Strategi Pengembangan Pariwisata Berbasis Potensi: Analisis SWOT Desa Wisata di Sekitar Candi Borobudur

https://doi.org/10.22146/jnp.100577

Salma Yubdina^(1*), Dewi Kartika Rini⁽²⁾, Ni Made Shinta Dwi Maharani⁽³⁾, Nurul Khairiyah⁽⁴⁾, Andre Dwi Prasetyo⁽⁵⁾, Aisyia Azzahara⁽⁶⁾

(1) Departemen Manajemen dan Kebijakan Publik, Fakultas Ilmu Sosial dan Politik, Universitas Gadjah Mada
(2) Departemen Manajemen dan Kebijakan Publik, Fakultas Ilmu Sosial dan Politik, Universitas Gadjah Mada
(3) Departemen Manajemen dan Kebijakan Publik, Fakultas Ilmu Sosial dan Politik, Universitas Gadjah Mada
(4) Departemen Manajemen dan Kebijakan Publik, Fakultas Ilmu Sosial dan Politik, Universitas Gadjah Mada
(5) Departemen Manajemen dan Kebijakan Publik, Fakultas Ilmu Sosial dan Politik, Universitas Gadjah Mada
(6) Departemen Manajemen dan Kebijakan Publik, Fakultas Ilmu Sosial dan Politik, Universitas Gadjah Mada
(*) Corresponding Author

Abstract

The potential of the tourism sector plays an important role in supporting local and global economic growth. The trend of developing rural tourism or tourist villages is interesting to study, considering that each region in Indonesia has its own natural and cultural wealth. One of them is the tourist village in the Borobudur area. This study aims to explore the tourism potential in these villages using a SWOT analysis, focusing on their natural and cultural heritage represented by Borobudur Temple. The Village Economic Center, which was built on the initiative of the government, aims to increase economic opportunities by utilizing local wisdom in offering accommodation and cultural experiences, thereby extending the length of stay of tourists. This study uses a qualitative approach, including interviews and literature studies, to understand the perspectives of stakeholders in Karangrejo Tourism Village and its surroundings. The findings show that although these villages have the strength of beautiful natural landscapes and rich cultural assets, issues such as environmental preservation and community involvement remain crucial for sustainable tourism development. This study contributes to the discussion on village tourism development strategies based on the results of a SWOT analysis with an emphasis on community involvement and sustainable practices to encourage local economic growth. Future research can explore broader stakeholder perspectives using analytical frameworks other than SWOT for a more comprehensive planning strategy.

Keywords

tourism village; community-based tourism; Borobudur; potential; SWOT

Full Text:

PDF

References

Amry, R. M. (2021). Pengembangan Community Based Tourism di Desa Wisata Karanganyar Kecamatan Borobudur Kabupaten Magelang.

Ancuța, C., & Jucu, I. S. (2023a). Sustainable Rural Development through Local Cultural Heritage Capitalization—Analyzing the Cultural Tourism Potential in Rural Romanian Areas: A Case Study of Hărman Commune of Brașov Region in Romania. Land, 12(7), 1297. https://doi.org/10.3390/land12071297

Bryman, A. (2012). Social Research Methods. In Oxford University Press (Fourth).

Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. In Sage Publication (Fifth). https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf

Dodds, R., Ali, A., & Galaski, K. (2016). Mobilizing knowledge: determining key elements for success and pitfalls in developing community-based tourism. Current Issues in Tourism, 21(13), 1547–1568.

Emily Wu, T. (2018). Agriculture tourism and the transformation of rural countryside. Tourism Geographies, 20(2), 354–357. https://doi.org/10.1080/14616688.2018.1434819

Fossgard, K., & Fredman, P. (2019). Dimensions in the nature-based tourism experiencescape: An explorative analysis. Journal of Outdoor Recreation and Tourism, 28, 1–12. https://doi.org/10.1016/j.jort.2019.04.001

Ivona, A. (2021). Sustainability of Rural Tourism and Promotion of Local Development. Sustainability, 13(16), 8854. https://doi.org/10.3390/su13168854

Kemenkomarves. (2021). Pedoman Desa Wisata.

Kemenparekraf . (2024, June). Siaran Pers: Menparekraf: Tambahan Pagu Anggaran 2025 Signifikan untuk Kemajuan Sektor Parekraf. Kemenparekraf/Baparekraf RI. https://www.kemenparekraf.go.id/berita/siaran-pers-menparekraf-tambahan-pagu-ang garan-2025-signifikan-untuk-kemajuan-sektor-parekraf

Khalimah, E. (2022). Penanaman Nilai-Nilai Karakter Anak Usia Dini di Wilayah Sekitar Candi Borobudur. Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini. (Vol. 6 No. 6). Hal 5722-5733.

Lacher, R. G., & Nepal, S. K. (2010). From Leakages to Linkages: Local-Level Strategies for Capturing Tourism Revenue in Northern Thailand. Tourism Geographies, 12(1), 77–99. https://doi.org/10.1080/14616680903493654

Laming, A. A., Engka, D. S., & Sumual, J. I. (2023). Strategi Pengembangan Pariwisata dalam Meningkatkan Pendapatan Ekonomi di Kabupaten Kepulauan Sangihe (Studi: Pantai Ria Kolongan Beha). Jurnal Berkala Ilmiah Efisiensi, 23(3), 85-96.

Makiya, K. R. (2021). Prospektif Desa Wisata Sebagai Pariwisata Alternatif Di Era Kebiasaan Baru. In Kapita Selekta Pariwisata di Era Adaptasi Kebiasaan Baru. STIPRAM PRESS.

Ngo, T. H., & Creutz, S. (2022). Assessing the sustainability of community-based tourism: a case study in rural areas of Hoi An, Vietnam. Cogent Social Sciences, 8(1). https://doi.org/10.1080/23311886.2022.2116812

Priatmoko, S., Kabil, M., Akaak, A., Lakner, Z., Gyuricza, C., & Dávid, L. D. (2023). Understanding the Complexity of Rural Tourism Business: Scholarly Perspective. Sustainability, 15(2), 1193. https://doi.org/10.3390/su15021193

Oktafiarni, Z. N. (2022). Komunikasi Pemberdayaan Pemerintah Desa Wisata Karangrejo Borobudur Magelang Dalam Meningkatkan Kesejahteraan Masyarakat.

Primadewi, A. (2022). Optimizing digital transformation as a destination branding strategy for Balkondes Karanganyar, Borobudur, Magelang. (Vol. 7, No. 7) pp. 1255-1264.

Saputri, J. I. (2022). Strategi Pengembangan Desa Wisata Berbasis Komunitas (Community Based Tourism) di Desa Wisata Karanganyar, Kabupaten Magelang (Doctoral dissertation, STP AMPTA Yogyakarta).

Šťastná, M., Vaishar, A., Brychta, J., Tuzová, K., Zloch, J., & Stodolová, V. (2020). Cultural Tourism as a Driver of Rural Development. Case Study: Southern Moravia. Sustainability, 12(21), 9064. https://doi.org/10.3390/su12219064

Sugihamretha, I. D. G. (2020). Respon Kebijakan: Mitigasi Dampak Wabah Covid-19 Pada Sektor Pariwisata,. The Indonesian Journal of Development Planning, Volume IV

Utami, P, A. (2023). Perencanaan Pembangunan Desa Wisata Wanurejo Dalam Meningkatkan Kesejahteraan Ekonomi Masyarakat Desa. Jurnal Mutiara Ilmu Akuntansi (JUMIA). (Vol. 1, No. 3). Hal 86-95.

Zielinski, S., Jeong, Y., Kim, S., & B. Milanés, C. (2020). Why Community-Based Tourism and Rural Tourism in Developing and Developed Nations are Treated Differently? A Review. Sustainability, 12(15), 5938. https://doi.org/10.3390/su12155938

DOI: https://doi.org/10.22146/jnp.100577