Experiencing Museum: Eksplorasi Digital Free Tourism di Museum Ullen Sentalu, Yogyakarta


An Nuur Khairune Nisa(1*), Delfyan Intan Nurmala Fadin(2), Putrisari Oktaviani Gustiarti(3)

(1) Program Studi Pariwisata, Fakultas Ilmu Budaya, Universitas Gadjah Mada
(2) Program Studi Pariwisata, Fakultas Ilmu Budaya, Universitas Gadjah Mada
(3) Program Studi Pariwisata, Fakultas Ilmu Budaya, Universitas Gadjah Mada
(*) Corresponding Author


This research explores the concept of Digital Free Tourism (DFT) in the context of 'experiencing museum' in Ullen Sentalu. This study aims to analyze the application of the DFT concept in Ullen Sentalu Museum, Yogyakarta, as well as its implications for the museum's tourism experience. This research uses qualitative methods with an exploratory study approach conducted with data collection methods, namely observation, in-depth interviews, and literature studies collected from journals, books, articles, and also the Ullen Sentalu museum page. The results of this study found that the Ullen Sentalu Museum successfully applied the DFT concept by controlling the use of on-site technology during museum tours to maintain the safety of the collection and create a more immersive 'museum experience' and increase visitor curiosity and wellbeing. Ullen Sentalu also does not reject digital utilization but continues to innovate by optimizing digital content during pre-site and post-site to reflect his commitment to be relevant in the digital era while maintaining traditional values in DFT.


digital free tourism, museum, pengalaman wisatawan, transformasi digital

Full Text:



Adeola, O., & Evans, O. (2019). Digital tourism: mobile phones, internet and tourism in Africa. Tourism Recreation Research, 1–13. https://doi.org/10.1080/02508281.2018.1562662

Agostino, D., M. Arnaboldi, and A. Lampis. 2020. “Italian State Museums During the COVID-19 Crisis: From Onsite Closure to Online Openness.” Museum Management and Curatorship 35 (4): 362–372. doi:10.1080/09647775.2020.1790029

Bedford, L. (2001). Storytelling: the real work of museums. Curator: The Museum Journal, 44(1), 27–34.https://doi.org/10.1111/j.2151-6952.2001.tb00027.x

Bhattarai, G., & Subedi, B. (2021). Impact of COVID-19 on FDIs, Remittances and Foreign Aids: A Case Study of Nepal. Millennial Asia, 097639962097420. https://doi.org/10.1177/0976399620974202

Chen, C.-C., Huang, W.-J., Gao, J., & Petrick, J. F. (2017). Antecedents and Consequences of Work-Related Smartphone Use on Vacation: An Exploratory Study of Taiwanese Tourists. Journal of Travel Research, 57(6), 743–756. https://doi.org/10.1177/0047287517714907

Cheng, X., Xue, T., Yang, B., & Ma, B. (2023). A digital transformation approach in hospitality and tourism research. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/ijchm-06-2022-0679

Dimitrios Buhalis. (2003). ETourism : information technology for strategic tourism management. Financial Times Prentice Hall.

Egger, I., Lei, S. I., & Wassler, P. (2020). Digital free tourism – An exploratory study of tourist motivations. Tourism Management, 79, 104098. https://doi.org/10.1016/j.tourman.2020.104098

Elgammal, I., Ferretti, M., Risitano, M., & Sorrentino, A. (2020). Does digital technology improve the visitor experience? A comparative study in the museum context. International Journal of Tourism Policy.https://doi.org/10.1504/ijtp.2020.10029192

Erdem, A., & Şeker, F. (2022). Tourist Experience and Digital Transformation. Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism. https://www.igi-global.com/chapter/tourist-experience-and-digital-transformation/295499

Falatoonitoosi, E., Schaffer, V., & Kerr, D. (2021). Does Sustainable Tourism Development Enhance Destination Prosperity? Journal of Hospitality & Tourism Research, 109634802098832. https://doi.org/10.1177/1096348020988328

Gretzel, U., Koo, C., Sigala, M., & Xiang, Z. (2015). Special issue on smart tourism: convergence of information technologies, experiences, and theories. Electronic Markets, 25(3), 175–177. https://doi.org/10.1007/s12525-015-0194-x

Gutierriz, I., Ferreira, J. J., & Paula Odete Fernandes. (2023). Digital transformation and the new combinations in tourism: A systematic literature review. Tourism and Hospitality Research. https://doi.org/10.1177/14673584231198414

Hassan, T. H., Salem, A. E., & Saleh, M. I. (2022). Digital-Free Tourism Holiday as a New Approach for Tourism Well-Being: Tourists’ Attributional Approach. International Journal of Environmental Research and Public Health, 19(10), 5974. https://doi.org/10.3390/ijerph19105974

Hassell, S., Moore, S. A., & Macbeth, J. (2015). Exploring the Motivations, Experiences and Meanings of Camping in National Parks. Leisure Sciences, 37(3), 269–287. https://doi.org/10.1080/01490400.2014.995325

Hidayat, M., Latief, F., Nianti, D. A., Bahasoan, S., & Widiawati, A. (2020). Factors Influencing Resilience of Micro Small and Medium Entrepreneur (MSME) during Covid 19 Outbreak in South Sulawesi Province Indonesia. Factors Influencing Resilience of Micro Small and Medium Entrepreneur (MSME) during Covid 19 Outbreak in South Sulawesi Province Indonesia. https://doi.org/10.31219/osf.io/cme2j

Kang, M., & Schuett, M. A. (2013). Determinants of Sharing Travel Experiences in Social Media. Journal of Travel & Tourism Marketing, 30(1-2), 93–107. https://doi.org/10.1080/10548408.2013.751237

Law, R., Chan, I. C. C., & Wang, L. (2018). A comprehensive review of mobile technology use in hospitality and tourism. Journal of Hospitality Marketing & Management, 27(6), 626–648. https://doi.org/10.1080/19368623.2018.1423251

Li, D., Xu, Y., & Cao, S. (2023). How Does Trait Mindfulness Weaken the Effects of Risk Factors for Adolescent Smartphone Addiction? A Moderated Mediation Model. Behavioral Sciences, 13(7), 540. https://doi.org/10.3390/bs13070540

Li, J. (2019). No signal here : self-development and optimal experience from digital-free tourism. Phd Thesis, James Cook University.https://doi.org/10.25903/mkzj%2D7y06

Li, J., Pearce, P. L., & Low, D. (2018). Media representation of digital-free tourism: A critical discourse analysis. Tourism Management, 69, 317–329. https://doi.org/10.1016/j.tourman.2018.06.027

Li, Y., Song, H., & Guo, R. (2021). A Study on the Causal Process of Virtual Reality Tourism and Its Attributes in Terms of Their Effects on Subjective Well-Being during COVID-19. International journal of environmental research and public health, 18(3), 1019.https://doi.org/10.3390/ijerph18031019

López Peláez, A., Erro-Garcés, A., Pinilla García, F. J., & Kiriakou, D. (2021). Working in the 21st Century. The Coronavirus Crisis: A Driver of Digitalisation, Teleworking, and Innovation, with Unintended Social Consequences. Information, 12(9), 377. https://doi.org/10.3390/info12090377

Luck, A., & Sayer, F. (2023). Digital Engagement and Wellbeing: The impact of museum digital resources on user wellbeing during COVID-19. Heritage and Society, 1–22.https://doi.org/10.1080/2159032x.2023.2228173

Luck, A., & Sayer, F. (2023). Digital Engagement and Wellbeing: The impact of museum digital resources on user wellbeing during COVID-19. Heritage and Society, 1–22.https://doi.org/10.1080/2159032x.2023.2228173

Maki, O., Alshaikhli, M., Gunduz, M., Naji, K. K., & Abdulwahed, M. (2022). Development of Digitalization Road Map for Healthcare Facility Management. IEEE Access, 10, 14450–14462. https://doi.org/10.1109/ACCESS.2022.3146341

Mohanty, P., Hassan, A., & Ekis, E. (2020). Augmented reality for relaunching tourism post-COVID-19: socially distant, virtually connected. Worldwide Hospitality and Tourism Themes, 12(6), 753–760. https://doi.org/10.1108/whatt-07-2020-0073

Ouerghemmi, C., Ertz, M., Bouslama, N., & Tandon, U. (2023). The Impact of Virtual Reality (VR) Tour Experience on Tourists’ Intention to Visit. Information, 14(10), 546.https://doi.org/10.3390/info14100546

Ozdemir, O., Dogru, T., Kizildag, M., & Erkmen, E. (2023). A critical reflection on digitalization for the hospitality and tourism industry: value implications for stakeholders. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/ijchm-04-2022-0535

Parry, Ross. (2013). Museums in a Digital Age. Hoboken: Taylor and Francis. http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p = 1112414

Pearce, P. L., & Gretzel, U. (2012). Tourism in Technology Dead Zones: Documenting Experiential Dimensions. International Journal of Tourism Sciences, 12(2), 1–20. https://doi.org/10.1080/15980634.2012.11434656

Ponsignon, F., & Derbaix, M. (2020). The impact of interactive technologies on the social experience: An empirical study in a cultural tourism context. Tourism Management Perspectives, 35, 100723.https://doi.org/10.1016/j.tmp.2020.100723

Poria, Y., Butler, R., & Airey, D. (2003). The core of heritage tourism. Annals of Tourism Research, 30(1), 238–254.https://doi.org/10.1016/s0160-7383(02)00064-6

Rêgo, B. S., Jayantilal, S., Ferreira, J. J., & Carayannis, E. G. (2021). Digital Transformation and Strategic Management: a Systematic Review of the Literature. Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-021-00853-3

Roziqin, A., Alferdo Satya Kurniawan, Yana Syafriyana Hijri, & Kismartini Kismartini. (2023). Research trends of digital tourism: a bibliometric analysis. https://doi.org/10.1108/trc-11-2022-0028

Schettino, P. 2016. “Successful Strategies for Dealing With New Technology in Museums: A Case Study of Immersive Technology at the Immigration Museum, Melbourne.” Museum International 68 (1–2): 130–135. doi:10.1111/muse.12091

Tan, G. W.-H., Lee, V. H., Lin, B., & Ooi, K.-B. (2017). Mobile applications in tourism: the future of the tourism industry? Industrial Management & Data Systems, 117(3), 560–581. https://doi.org/10.1108/imds-12-2015-0490

Taormina, F., & Baraldi, S. B. (2022). Museums and digital technology: a literature review on organizational issues. European Planning Studies, 30(9), 1676-1694.

Tribe, J., & Mkono, M. (2017). Not such smart tourism? The concept of e-lienation. Annals of Tourism Research, 66, 105–115. https://doi.org/10.1016/j.annals.2017.07.001

UNWTO. (2023). Digital Transformation | UNWTO. Www.unwto.org. https://www.unwto.org/digital-transformation

Wang, D., Xiang, Z., & Fesenmaier, D. R. (2014a). Adapting to the mobile world: A model of smartphone use. Annals of Tourism Research, 48, 11–26. https://doi.org/10.1016/j.annals.2014.04.008

Wang, D., Xiang, Z., & Fesenmaier, D. R. (2014b). Smartphone Use in Everyday Life and Travel. Journal of Travel Research, 55(1), 52–63. https://doi.org/10.1177/0047287514535847

Wang, N. (1999). Rethinking authenticity in tourism experience. Annals of Tourism Research, 26(2), 349–370.https://doi.org/10.1016/s0160-7383(98)00103-0

Wang, Y., Correia, G. H. de A., van Arem, B., & Timmermans, H. J. P. (Harry). (2018). Understanding travellers’ preferences for different types of trip destination based on mobile internet usage data. Transportation Research Part C: Emerging Technologies, 90, 247–259. https://doi.org/10.1016/j.trc.2018.03.009

Wang, Y., So, K. K. F., & Sparks, B. A. (2016). Technology Readiness and Customer Satisfaction with Travel Technologies: A Cross-Country Investigation. Journal of Travel Research, 56(5), 563–577. https://doi.org/10.1177/0047287516657891

Wassler, P., & Fan, D. X. F. (2021). A tale of four futures: Tourism academia and COVID-19. Tourism Management Perspectives, 38, 100818. https://doi.org/10.1016/j.tmp.2021.100818

Wibowo, J. M., & Hariadi, S. (2022). Indonesia Sustainable Tourism Resilience in the COVID-19 Pandemic Era (Case Study of Five Indonesian Super- priority Destinations). Millennial Asia, 097639962211051.https://doi.org/10.1177/09763996221105143

DOI: https://doi.org/10.22146/jnp.92457

Article Metrics

Abstract views : 347 | views : 197


  • There are currently no refbacks.

Copyright (c) 2023 Jurnal Nasional Pariwisata

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


PUSAT STUDI PARWISATA – Universitas Gadjah Mada, 

Bulaksumur Blok D-8, Caturtunggal, Depok, Sleman YOGYAKARTA, 55281

Telp. (0274) 564138 Faks. (0274) 564138

Email: pusparjnp@ugm.ac.id