WILLINGNESS TO PAY LIQUID SMOKE COAGULANTS TO STAKEHOLDERS ON IMPACT ENVIRONMENTAL POLLUTION

Abstract

This study aims to determine the difference in the value of the use of alum coagulants and liquid smoke coagulants in rubber, knowing the amount of willingness to pay stakeholders to the use of liquid smoke coagulants that can reduce odors in rubber. The time and place of this research was carried out from October 2023 to November 2023 in Kemuja Village and Petaling Village, West Mendo District, Bangka Regency. The research method used is the case study method, while the sampling method used in this research is Non Probability Sampling with the population carried out intentionally (Purposive Sampling) with a sample size of 34 respondents. The analysis method uses the calculation of the difference in income value and quantitative analysis with the Contingent Valuation Method (CVM) approach. The results showed that 1) the difference in value obtained from the use of alum coagulants and liquid smoke coagulants in the rubber clumping process was Rp. 24,200 with the difference between the income of rubber farms using alum coagulants which amounted to Rp. 489,241 in one week while the income of rubber farms using liquid smoke coagulants amounted to Rp. 465,041 in one week. 2) the amount of willingness to pay (WTP) value of liquid smoke coagulant as a rubber coagulant to prevent environmental pollution of rubber stench conducted with the Contingent Valuation Method (CVM) approach obtained an estimated average WTP value of Rp. 7,095 and a total WTP value of Rp. 212,857.