The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands
Aaker, D. A. 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.
Aaker, D. A. 1996. Measuring brand equity across products and markets. California Management Review, 38(3): 102-120.
Abimbola, T. 2001. Branding as a competitive strategy for demand management in SMEs. Journal of Research in Marketing and Entrepreneurship 3 (2): 97-106.
Ahonen, M. 2008. Branding - does it even exist among SMEs? Proceedings of the 16th Nordic Conference on Small Business Research (May 21st-23rd 2008), Tallinn, Estonia.
Agostini, L., R. Filippini, and A. Nosella. 2014. Corporate and product brands: Do they improve SMEs’ performance? Measuring Business Excellence 18 (1): 78-91.
Anderson, J. C., and D. W. Gerbing. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin 103 (3): 411-423.
Asamoah, E. S. 2014. Customer based brand equity (CBBE) and the competitive performance of SMEs in Ghana. Journal of Small Business and Enterprise Development 21 (1): 117-131.
Assael, H. 1998. Consumer Behavior and Marketing Action. Cincinnati, OH: South-Western.
Bagozzi, R. P. 1975. Marketing as exchange. Journal of Marketing 39: 32-39.
Bagozzi, R. P. and Y. Yi. 1991. Multitrait-multimethod matrices in consumer research. Journal of Consumer Research 17 (4): 426-439.
Baldinger, A. L., E. Blair, and R. Echambadi. 2002. Why brands grow. Journal of Advertising Research 42: 7-14.
Berthon, P., M. T. Ewing, and J. Napoli. 2008. Brand management in small and medium-sized enterprises. Journal of Small Business Management 46 (1): 27-45.
Bettman, J. R. 1973. Perceived risk and its components: A model and empirical test. Journal of Marketing, 10 (2): 184-190.
Brakus, J. J., B. H. Schmitt, and Zarantonello. 2009. Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing 73: 52-68.
Bush, A. J., and J. F. Hair. 1985. An assessment of the mall intercept as a data collection method. Journal of Marketing Research 22 (2): 158-167.
Caloghirou, Y., A. Protogerou, Y. Spanos, and L. Papagiannakis. 2004. Industry versus firm specific effects on performance: Contrasting SMEs and large sized firms. European Management Journal 22 (2): 231-243.
Centeno, E., S. Hart, and K. Dinnie. 2013. The five phases of SME-brand building. Journal of Brand Management 20 (6): 445-457.
Chaudhuri, A., and M. B. Holbrook. 2001. The chain of effect from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing 65: 81-93.
Chin, W. W. 1998. Issues and opinion on structural equation modeling. MIS Quarterly 22 (1): 5-16.
Day, G. S. 1969. A two-dimensional concept of brand loyalty. Journal of Advertising Research 9 (3): 29-35.
Delgado-Ballester, E., J. L. Munuera-Aleman, and M. Yague-Guillen. 2003. Development and validation of a brand trust scale. International Journal of Market Research 45 (1): 35-53.
Delgado-Ballester, E., and J. L. Munuera-Aleman. 2005. Does brand trust matter to brand equity? Journal of Product and Brand Management 14 (3): 187-196.
Department of Statistics Malaysia. 2012. Press Release: Media Conference Census Report on SMEs 2011. Retrieved from http://www.statistics.gov.my
Department of Statistics Malaysia. 2014. National Accounts: GDP by state 2005-2013. Retrieved from http://www.statistics.gov.my
Eggers, F., M. O’Dwyer, S. Kraus, C. Vallaster, and S. Guldenberg. 2013. The impact of brand authenticity on brand trust and SME growth: A CEO perspective. Journal of World Business 48: 340-348.
Forgas, S., M. A. Moliner, J. Sanchez, and R. Palau. 2010. Antecedents of airline passenger loyalty: Low-cost versus traditional airlines. Journal of Air Transport Management 16: 229-233.
Fornell, C., and J. Cha. 1994. Partial Least Squares. In R. P. Bagozzi (Ed.), Advanced Methods of Marketing Research: 52-78. Cambridge, MA: Blackwell Business.
Fornell, C. and D. F. Lacker. 1981. Evaluation structural equation models with unobserved variables and measurement error. Journal of Marketing Research 18 (1): 39-50.
Ganesan, S. 1994. Determinants of long term orientation in buyer-seller relationships. Journal of Marketing, 58: 1-19.
Garbarino, E., and M. Johnson. 1999. The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing 63 (2): 70-87.
Gefen, D., D. W. Straub, and M-C. Boudreau. 2000. Structural equation modeling and regression: Guidelines for research practice. Communications of the Association for Information Systems 4: 1-79.
Gordon, G. L., R. J. Calantone, and C. A. Di Benedetto. 1993. Brand equity in the business-to-business sector. Journal of Product and Brand Management 2 (3): 4-16.
Grayson, K., D. Johnson, D-F. R. Chen. 2008. Is firm trust essential in a trusted environment? How trust in the business context influences customers. Journal of Marketing Research 45: 241-256.
Gundala, R. R., and H. Khawaja. 2014. Brand management in small and medium enterprise: Evidence from Dubai, UAE. Global Journal of Business Research 8 (1): 27-38.
Gurviez, P., and M. Korchia. 2003. Test of a consumer-brand relationship model including trust and three consequences. 30th International Research Seminar in Marketing: 1-20.
Hair, J. F. Jr., G. T. M. Hult, C. M. Ringle, and M. Sarstedt. 2014. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). United States of America: SAGE Publications, Inc.
Ismail, A. R., and G. Spinelli. 2012. Effects of brand love, personality, and image on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management 16 (4): 386-398.
Jacoby, J., and D. B. Kyner. 1973. Brand loyalty versus repeat purchasing behavior. Journal of Marketing Research 10 (1): 1-9.
Kantsperger, R., and W. H. Kunz. 2010. Consumer trust in service companies: A multiple mediating analysis. Managing Service Quality 20 (1): 4-25.
Keller, K. L. 2000. The brand report card. Harvard Business Review 78 (1): 147-156.
Krake, F. B. G. J. M. 2005. Successful brand management in SMEs: A new theory and practical hints. Journal of Product and Brand Management 14 (4): 228-238.
Kuikka, A., and T. Laukkanen. 2012. Brand loyalty and the role of hedonic value. Journal of Product and Brand Management 21 (7): 529-537.
Lam, R., S. Burton, and H. Lo. 2009. Customer tradeoffs between key determinants of SME banking loyalty. International Journal of Bank Marketing 27 (6): 428-445.
Larzelere, R. E., and T. L. Huston. 1980. The dyadic trust scale: Toward understanding interpersonal trust in close relationship. Journal of Marriage and Family 42 (3): 595-604.
Lau, G. T., and H. Lee. 1999. Consumers’ trust in a band and the link to brand loyalty. Journal of Market Focused Management 4 (4): 341-370.
Lee, J., and K. Back. 2010. Examining antecedents and consequences of brand personality in the upper-upscale business hotel segment. Journal of Travel and Tourism Marketing 27: 132-145.
Lee, Y-K., K. J. Back, and J-Y. Kim. 2009. Family restaurant brand personality and its impact on customer’s emotion, satisfaction, and brand loyalty. Journal of Hospitality and Tourism Research 33 (3): 305-328.
Lin, L. 2010. The relationship of consumer personality trait, brand personality and brand loyalty: An empirical study of toys and video games buyers. Journal of Product and Brand Management 19 (1): 4-17.
Lin, Y., and P. Huang. 2012. Effects of big five brand personality dimensions on repurchase intentions: Using branded coffee chain as examples. Journal of Foodservice Business Research 15: 1-8.
Matzler, K., S. Grabner-Krauter, and S. Bidmon. 2008. Risk aversion and brand loyalty: The mediating role of brand trust and brand affect. Journal of Product and Brand Management 17 (3): 154-162.
Mengxia, Z. 2007. Impact of brand personality on PALI: A comparative research between two different brands. International Management Review 3 (3): 36-44.
Merrilees, B., S. Rundle-Thiele, and A. Lye. 2011. Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management 40: 368-375.
Mitchell, R., K. Hutchinson, and S. Bishop. 2012. Interpretation of the retail brand: An SME perspective. International Journal of Retail and Distribution Management 40 (2): 157-175.
Moorman, C., R. Deshpande, and G. Zaltman. 1993. Factors affecting trust in market research relationships. Journal of Marketing 57 (1): 81-101.
Morgan, R. M., and S. Hunt. 1994. The commitment-trust theory of relationship marketing. Journal of Marketing 58 (3): 20-38.
Nam, J., Y. Ekinci, and G. Whyatt. 2011. Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research 38 (3): 1009-1030.
Oliver, R. L. 1999. Whence consumer loyalty? Journal of Marketing 63: 33-44.
Opoku, R. A., R. Abratt, M. Bendixen, and L. Pitt. 2007. Communicating brand personality: Are the websites doing the talking for food SMEs? Qualitative Market Research: An International Journal 10 (4): 362-374.
Parijat, U., J. Saeed, and K. D. Pranab. 2011. Factors influencing ERP implementation in Indian manufacturing organizations: A study of micro, small, and medium scaled enterprises. Journal of Enterprise Information Management 24 (2): 130-145.
Penang Economic Indicators. 2015. Penang Economic Indicators: An Extract from Penang Monthly Issue 4(April 2015). Retrieved from http://www.investpenang.gov.my/
Rauyruen, P., K. E. Miller, and M. Groth. 2009. B2B services: Linking service loyalty and brand equity. Journal of Service Marketing 23 (3): 175-186.
Reijonen, H. 2010. Do all SMEs practice the same kind of marketing? Journal of Small Business and Enterprise Development 17 (2): 279-293.
Reijonen, H., T. Laukkanen, R. Komppula, and S. Tuominen. 2012. Are growing SMEs more market-oriented and brand-oriented? Journal of Small Business Management 50 (4): 699-716.
Ringle, C. M., S. Wende, and A. Will. 2005. SmartPLS 2.0 (beta)’. Hamburg, available at: www.smartpls.de
Sahin, A., C. Zehir, and H. Kitapci. 2011. The effects of brand experiences, trust, and satisfaction on building brand loyalty: An empirical research on global brands. Procedia Social and Behavioral Sciences 24: 1288-1301.
Sethuraman, R., and K. Gielens. 2014. Determinants of store brand share. Journal of Retailing 90 (2): 141-153.
Shashank, S., N. Siddhartha, and C. M. Subhas. 2014. Identifying success factors for implementations of ERP at Indian SMEs: A comparative study with Indian large organizations and the global trend. Journal of Modelling in Management 8 (1): 103-122.
Sirdeshmukh, D., J. Singh, and B. Sabol. 2002. Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing 66 (1): 15-37.
SME CORP. 2012. SME Annual Report 2011/12: Redefining the Future. Retrieved from http://www.smecorp.gov.my
Spence, M., and L. H. Essoussi. 2010. SME brand building and management: An exploratory study. European Journal of Marketing 44 (7/8): 1037-1054.
Taylor, S. A., K. Celuch, and S. Goodwin. 2004. The importance of brand equity to customer loyalty. Journal of Product and Brand Management 13 (4): 217-227.
The BrandLaureate. 2014. The BrandLaureate: SMEs Bestbrands Awards. Retrieved from http://www.thebrandlaureate.com.
Tucker, W. T. 1964. The development of brand loyalty. Journal of Marketing Research 1 (3): 32-35.
Vlahvei, A., O. Notta, and E. Grigoriou. 2013. Establishing a strong brand identity through a website: The case of Greek food SMEs. Procedia Economics and Finance 5: 771-778.
Yoo, B., N. Donthu, and S. Lee. 2000. An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science 28 (2): 195-211.
Zehir, C., A. Sahin, H. Kitapci, and M. Ozsahin. 2011. The effects of brand communication and service quality in building brand loyalty through brand trust: The empirical research on global brands. Procedia Social and Behavioral Sciences 24: 1218-1231.
Zhang, J., and J. M. M. Bloemer. 2008. The impact of value congruence on consumer-service brand relationships. Journal of Service Research 11 (2): 161-178.
Zikmund, W. G. 1994. Business Research Methods (4th ed.). Fort Worth: The Dryden Press.
- There are currently no refbacks.
Copyright (c) 2016 Gadjah Mada International Journal of Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.