Chuan Huat Ong
* Corresponding Author
School of Business Management, Universiti Utara Malaysia
Malaysia

A case manager at Thomson Reuters. He graduated from Universiti Utara Malaysia with a First-Class Honours Bachelor degree in Marketing. His research area is in Marketing with focus on SME Branding, customer loyalty and relationship marketing. He had published few papers locally and internationally and won best paper award in International conferences.

Salniza Md. Salleh
School of Business Management, Universiti Utara Malaysia, Kedah, Malaysia
Malaysia

Associate Professor in Universiti Utara Malaysia. Currently, she is the Deputy Dean of School of Business Management. She graduated from Universiti Sains Malaysia with a Doctor of Business Administration (Management). Her research areas are in Branding Management, Marketing Communication, and Relationship Marketing or Employee Branding.

Rushami Zien Yusoff
School of Business Management, Universiti Utara Malaysia
Malaysia

A Professor in Universiti Utara Malaysia. Currently, he is the Assistant Vice Chancelor of College of Business and the Dean of School of Business Management. He obtained his PhD from University of Bradford, UK. His research areas are Quality Management, Operation Management, Total Quality Management, Strategic Management, and Research Methods.