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  1. Home
  2. Archives
  3. Vol 24, No 2 (2022)

Vol 24, No 2 (2022)

May - August 2022

Articles

The Impact Of Thin Trading Adjustments On Exchange Rate Exposure
Jaratin Lily, Imbarine Bujang, Abdul Aziz Karia
10.22146/gamaijb.36806  |  PDF  |   127-150
Defining Event Marketing as Engagement-Driven Marketing Communication
Romi Setiawan, Dermawan Wibisono, Mustika Sufiati Purwanegara
10.22146/gamaijb.63788  |  PDF  |   151-177
Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia
Nur Afifah, Ilzar Daud, Morella Mulyadina
10.22146/gamaijb.49987  |  PDF  |   178-197
The Influence of Entrepreneurial Ecosystems on Entrepreneurs' Perceptions and Business Success
Khuong Ngoc Mai, Van Thanh Nguyen
10.22146/gamaijb.67416  |  PDF  |   198-222
The Effect of Resource Complementarity on a Company's Performance Post-Merger and Acquisition in the Southeast Asia Region: The Moderating Role of the Merger and Acquisition Experience
Joni Prayogi, Amin Wibowo
10.22146/gamaijb.61073  |  PDF  |   223-244
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Gadjah Mada International Journal of Business
Master in Management | Faculty of Economics Business | Universitas Gadjah Mada
Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035