Vol 24, No 2 (2022)

May - August 2022

Articles

The Impact Of Thin Trading Adjustments On Exchange Rate Exposure

Jaratin Lily, Imbarine Bujang, Abdul Aziz Karia

Defining Event Marketing as Engagement-Driven Marketing Communication

Romi Setiawan, Dermawan Wibisono, Mustika Sufiati Purwanegara

Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia

Nur Afifah, Ilzar Daud, Morella Mulyadina

The Influence of Entrepreneurial Ecosystems on Entrepreneurs' Perceptions and Business Success

Khuong Ngoc Mai, Van Thanh Nguyen

The Effect of Resource Complementarity on a Company's Performance Post-Merger and Acquisition in the Southeast Asia Region: The Moderating Role of the Merger and Acquisition Experience

Joni Prayogi, Amin Wibowo

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Gadjah Mada International Journal of Business
Master in Management | Faculty of Economics Business | Universitas Gadjah Mada
Jl. Teknika Utara No. 1 Yogyakarta 55281 Indonesia | Phone: +62 274 511036 | Fax: +62 274 511035

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